Design World and Electronic Products to Launch “Project Mechatronics”

Forming a partnership to leverage both audience and content capabilities Design World and Electronic Products have announced they will launch “Project Mechatronics” in October as a print supplement, companion e newsletter and micro site.

The print supplement will reach 40,000 design engineers from the respective media houses and feature editorial addressing both mechanical and electrical/electronic design challenges. The print vehicle will be supported with a companion e newsletter reaching over 40,000 e-mail subscribers. Plans include development of a companion micro site that will be supported with the ongoing print and online editorial efforts of both publications. The micro site will be accessible from both www.designworldonline.com and electronicproducts.com ,where the combined unique visitors are in excess of 300,000 a month.

Todd Christensen, Publisher of Electronic Products commented, “we are excited about this relationship as it combines our mutual audience and editorial strengths addressing the educational needs of our respective readers and delivering targeted reach for our marketers.” Electronic Products is the leading source of print and online media serving the EOEM market. Design World, launched in October 2006, is the fastest growing print publication and online community serving the design engineering market.

About Hearst Electronics Group

Hearst Electronics Group is the largest publisher of product information to the electronics industry. Its directories, e-newsletters, web sites, magazines, webcasts, inventory access tools, and databases are invaluable resources for engineers involved in product design. Hearst Electronics Group is part of Hearst Business Media (HBM), an operating group of the Hearst Corporation. For additional information about Hearst Electronics Group, please visit www.hearstadvantage.com.

About WTWH Media, LLC

WTWH Media, LLC is a privately owned media business with its primary holding Design World serving OEM machine builders and design engineers in several growth markets. Launched in 2006, Design World Magazine and Design World Online represent the fastest growing print and online community serving the OEM design engineering market. For additional information about WTWH Media, LLC & Design World please visit www.designworldonline.com

For more information contact: Lisa DeVine, mailto:Ldevine@hearst.com