Bright Ideas

Photo Credit:Thomas Ondrey/The Plain Dealer. Left to right, Marshall Matheson, vice president of new media, and Mike Emich and Scott McCafferty, co-founders of Middleburg Heights-based WTWH Media, have turned a 3-year-old start-up into a $3.4 million print and online enterprise aimed at engineers.

Great article here on this media company. In all honestly, it is well written and does a great job capturing a snapshot of Design World and WTWH Media. We are out to make a difference in the marketplace and know we have to be willing to work harder than ever before given the economic environment. The key for us is we know (its obvious) the nature of media consumption is changing fast, and moving fast (and smart) is critical to creating value for our customers.

And my favorite quote – “These guys managed to position themselves as the smart online guys when traditional publishers were still either trying to get up to speed with digital media or just faking it,” said Matt Kinsman, Folio’s managing editor.