Running behind the curve on posting due to all the development here at Design World- par for course. So this interview turned out to be a pretty good summary on our current mobile outlook. B to B doesn’t like to use paragraph breaks on some of their stuff, so here is a longer than normal excerpt and full link to follow.
Marshall Matheson is senior VP-online media for WTWH Media, which publishes Design World. The title competes with such longtime leaders in the engineering sector as Design News and Machine Design. Matheson has led WTWH’s attack on the digital front as the Manhattan Beach, Calif.-based company has aggressively pursued mobile—including a new Design World mobile site that rolled out last month—and social media initiatives.
Digital Directions: Tell us about your mobile approach?
DD: How do you create a mobile site that is viewable easily on BlackBerry, Droid, iPhone and other devices?
DD: What are you working on for the iPhone and the iPad?
DD: Did you consider digital magazine technology instead of creating an iPad app? Matheson: We looked at it but, the page-turn technology, I don’t think that’s the right way to consume data online. When people engage in a magazine, they turn pages: there’s this psychological engagement. But [when you consider] online and in digital and that engagement—the whole page-turning thing—it misses the mark. Those technologies aren’t taking advantage of the new interface that is available with the touch, with being able to slide and how people want to scroll versus turning pages.