What is Facebook EdgeRank – Facebook for Business 101
Many Facebook page managers ask me “Why aren’t more people seeing my posts?”. It’s true, if someone has x-number of Facebook fans, generally only a fraction of those fans will ever see your posts. But why? Research reveals that only 16% of your fans will see you posts on average, […]
Likes, Comments, & Shares: Who Cares? – Understanding Facebook’s EdgeRank
When I help people or companies with posting to Facebook, the first thing I always advise them to do is to be sure to post interesting and engaging content. Sadly, despite my pleadings, some people just don’t “get it” and they continue to post boring and lackluster content. If you’re […]