5 Common Marketing Mistakes When Targeting Engineers—and How to Avoid Them
Marketing to engineers isn’t like marketing to other professionals. They’re analytical, detail-oriented, and driven by logic rather than emotion. If your campaigns aren’t connecting with this audience, you might be making one of these common marketing mistakes. Here’s how to avoid them and build campaigns that engineers can’t ignore. 1. […]
Marketing to Engineers with Trade Shows and Events
Trade shows have been a staple for decades, leading some marketers to view them as outdated and less effective. However, savvy B2B marketers understand that live events remain one of the most valuable tools for fostering face-to-face connections and strengthening relationships with customers and prospects. These events provide a unique […]
Case Study: High Impact Digital Ads
When it comes to online ads, location is everything. WTWH Media offers over 30 engineering site options for high-impact digital display ads, with multiple sizing, types and specifications for the highest quality reach and leads. In this case study, WTWH Engineering Marketing dives into one of the most popular ads: High-Impact Display […]