Banner Ads Best Practices

Banner ads can be an effective advertising tool if used correctly. Readers will only glance at your ad for a short time, make sure they click with these four banner ads best practices:

• Simple Design: Banner ads are typically small so don’t overload them with too many details. Use colors and interesting graphics to attract attention, but keep the design elements simple. The ad should grab a reader’s attention but not be such a complicated design they have trouble reading your message. Banner ads best practices tip: Scout out competition’s banner ads and use different colors and fonts to distinguish your company.

• Easy to Read: Avoid clutter and only allow the essentials such as the logo, a call to action and quick message to readers. Be picky with choice of words and only include necessary words. A potential customer will only give your ad a few moments of their time so relay the message quickly.

• Give Direction: Have a clear message to customers. They should be able to easily know what the ad is marketing and what they will get if they click on the ad. Give customers a call to action and tell them to click for more information, for a discount or to download a whitepaper. People will be more likely to click on an ad if they know what they will get out of it.

• Placement: An ad will only be effective if the right people are seeing it. Research and have a strong understanding of your target audience. Place the ad in a place they will likely see the ad. Third-party sites offering educational content are an effective resource because they already have a defined and interested audience. Find a site with a large audience and high-quality content related to your company’s products for banner ad success.

Click here for more information on banner ads: https://wtwhmarketing.wpengine.com/digital-ad-specs/

Follow Carli on Twitter @WTWH_Carli
Follow The Marketing Lab @WTWH_Marketing