Whether you’re an industry leader or run a start-up company, your business needs a blog. I know you may be thinking that you don’t have time to write blogs and that there are more important things to do. That may be true, but the best thing about blogs is they don’t take much time to create because you’re just writing about what you already know! If you’re still not convinced, here are five more reasons why your business needs a blog.
If you’re an industry leader, you need a blog. Blogging is an excellent way to improve an industry’s perception of a company while establishing a brand as an expert in a field. Again, an excellent way of subtly drive home why you are an industry leader.
If you’re a start-up, let your creativity run wild blogging about the subjects the larger, more established companies are not. If it can be searched in Google, you can write a blog about it.
One stop shop
Potential customers visit your Website to peruse (and purchase) your products. By adding a blog component, customers can also gain industry insight and stay up-to-date on what’s currently driving an industry from a provider’s point-of-view.
Address the issues
Every industry has its issues. Addressing these matters is an excellent way to drive traffic to your Website. After addressing these issue, you can always plug one of your products as a possible solution. It’s a win-win.
More content to promote on social media
In 2017, having a social media presence is a must, but sometimes it can be difficult to keep up with a regular posting schedule. Blogging provides additional content to post to social media. If you are blogging about tips or best practices, then each point is a tweet! Work smarter no harder.
Increase organic leads
Blog content increases your search on Google, so your traffic can increase which can increase organic inbound leads. People searching for terms that fit your SEO optimization will find your Website without you doing any extra work. Talk about a benefit.