WTWH Media Launches LeadLift™ – Advancing Sales and Marketing Lead Management

Rules-based Platform includes lead research, appending, filtering and routing via an easy-to-use online interface

Cleveland, OH – Business-to-Business publisher, WTWH Media, LLC today announced it has officially launched LeadLift™ a cloud–based service providing lead improvement and management. The system easily ingests leads from all sales and marketing activities, applies proprietary research tools to process those leads and augments them with validated and appended information. The LeadLift platform enhances marketers’ lead generation activities and provides marketers with highly qualified, easily-ranked, actionable leads.

LeadLift offers 3 levels of service: Basic is designed for current customers of WTWH Media and provides an easy to use mobile-friendly web portal to process data. Engage is a marketing automation service that utilizes the LeadLift core to continuously nurture leads with a variety of content, producing better Sales Qualified Leads. Pro is an advanced extension of the platform that offers deep analytics & reporting on lead processing from all sources, detailed tracking of leads across all sales channels and integration into various CRM and 3rd party marketing automation systems. Details on each level can be found online at LeadLift.com

“We are excited to launch LeadLift as a new and valuable service to our client base,” said Scott McCafferty, CEO of WTWH Media. “The challenge we see our customers face every day can now be addressed by a very intuitive web-based system enabling us to add even more value to lead generation programs. The ability to research, add more useful data, and better qualify buying behavior for audiences consuming content is really tremendous and we’re proud to offer the Basic version of LeadLift to all our customers at no additional cost.”

About WTWH Media, LLC

WTWH Media LLC is an integrated b2b media company serving the design engineering, life sciences, robotics, electronics and renewable energy markets with more than 40 web sites, live & digital events, custom digital services and five print publications. More information at marketing.wtwhmedia.com.

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