Tuesday, October 1st, 2019
11:30 am ET / 8:30 am PT
In this webinar, we’ll focus on how WTWH is leveraging B2B intent data to create hyper-targeted digital campaigns for advertisers that deliver the right message, to the right person, at the right time.
Attendees of this webinar will learn:
- What is B2B intent data?
- How content consumption insights can help identify purchase intent
- How hyper-targeted audiences are created from this data
- Best practices for campaign creative and optimal performance