Webinar: Leveraging B2B intent data for hyper-targeted campaigns
This webinar was presented live on Tuesday, October 1st, 2019. Click below to watch it on demand.
In this webinar, we’ll focus on how WTWH is leveraging B2B intent data to create hyper-targeted digital campaigns for advertisers that deliver the right message, to the right person, at the right time.
Attendees of this webinar will learn:
- What is B2B intent data?
- How content consumption insights can help identify purchase intent
- How hyper-targeted audiences are created from this data
- Best practices for campaign creative and optimal performance