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  • September 23, 2019
  • hkirsh
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  • AI, Webinars

Webinar: Leveraging AI for effective account based marketing (ABM) campaign – October 22

Tuesday, October 22, 2019
11:30 am ET / 8:30 am PT

 

 

An Account Based Marketing (ABM) strategy focuses marketing efforts on a clearly defined list of target accounts within a market and uses personalized messaging designed to resonate with each account. Learn how WTWH media is leveraging AI technologies to help our customers better target their ideal customers at the right time, with the right message.

Attendees of this webinar will learn:

  • How WTWH can help identify and reach those more likely to have a propensity to buy
  • The role relevant messaging plays in marketing to an ABM list
  • To identify additional prospects by industry, intent and function for your ABM list

Featured Speakers:

Virginia Goulding
Vice President of Digital Marketing
WTWH Media

 

 

Scott McCafferty
Co-Founder, Managing Partner
WTWH Media

 

 

Sponsored By:

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WTWH Media LLC, an 10x Inc. 5000 honoree, is an integrated b2b media company serving the electronics, design engineering, hospitality, life sciences, renewable energy, retail and robotics markets with more than 80+ web sites, 12 events, 9 branded publications and custom digital marketing services. More at WTWH Media

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