The Power of Ad Measurement Research

Our brands utilize a powerful third-party research tool that helps gauge the effectiveness of your ad campaigns. Established in 1968, SIGNET RESEARCH, INC. is a leading provider of Ad Measurement studies specializing in publication, association, and advertising research. Signet combines cutting-edge technologies with a commitment to client customization through its proprietary AdStudies.

These studies have been designed to provide deep insights that enable you to refine your efforts and maximize your investment. Study metrics include everything from recall and readership to appeal and actions taken. By providing measurement scores to each ad and comparing it to others in the same issue, advertisers are given the opportunity to find new ways to better communicate with their audience and realize a stronger return on investment with their media buy.

2025 Signet Studied Issues: