How Content Calendars Can Elevate Your Social Media
Tackling a new brand’s social platforms and developing a strategy can seem daunting. It’s best to stay organized and strategic in posting content. The best way to achieve these two goals is to develop a content calendar. These six steps can help create an effective calendar that you will want […]
4 YouTube Studio Metrics You Should Pay Attention To
Social media is constantly updating. Whether it’s the character limit, privacy settings or analytics – it’s important to keep in the know. YouTube announced a few months back that it would be slowly transitioning its Creator Studio over to YouTube Studio. So, what’s the difference? Upon clicking on Analytics, users […]
How Marketers Can Build Trust Through Storytelling
We live in a busy, noisy world. To stand out as a brand, it is important to find that “wow factor” and build trust among your target audiences. These factors can be achieved through storytelling. Whether your objective is to grow an audience or sell a product or service, or […]
3 Insanely Easy Ways To Make Your Blog Posts More Interactive
Blogging is becoming more and more essential for businesses to stay on top of their game, especially when it comes to their content marketing strategies. As I read blogs, I’ve notice three things that most people DON’T do that could help improve interaction within the posts, boost social sharing, and […]
SES Chicago 2012 Recap from a Social Media Marketer
I was lucky enough to attend the SES Chicago (Search Engine Strategies) conference this last week, and I wanted to share with you a few nuggets of information that I found worthwhile. While a majority of the SES Chicago sessions weren’t quite up my social media-alley, there were many take-aways […]
Simple Social Media Lesson: How to Get More Likes
I was reading The Oatmeal today and I came across a comic of theirs that gives a “colorful” explanation of how to gain likes on Facebook. I wanted to expand a little bit on their take and show that the same principle applies to any social media network. (For a […]
How to Use Social Media to Fight Fire with Fire
What would you do if your company was caught giving horrific customer service? Now, what would you do if that horrific display of customer was posted to YouTube and garnered over 8 million views in less than 3 months? That my friends, is a textbook example of a PR wildfire. […]
Where Should I Begin With Social Media? – The Social Media Funnel
If you’re like me, social media has become a part of your everyday life, and it seems as if it’s here to stay. While many businesses dove right in and got their feet wet, there are still many others (especially in the B2B side of business) who are reluctant to […]