WTWH Marketing Lab

B2B Marketing, content marketing, online advertising, lead generation, SEO/SEM

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4 YouTube Studio Metrics You Should Pay Attention To

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Social media is constantly updating. Whether it’s the character limit, privacy settings or analytics – it’s important to keep in the know. YouTube announced a few months back that it would be slowly transitioning its Creator Studio over to YouTube Studio. So, what’s the difference? Upon clicking on Analytics, users who haven’t upgraded to the […]

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How Marketers Can Build Trust Through Storytelling

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We live in a busy, noisy world. To stand out as a brand, it is important to find that “wow factor” and build trust among your target audiences. These factors can be achieved through storytelling. Whether your objective is to grow an audience or sell a product or service, or even just to feel a […]

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3 Insanely Easy Ways To Make Your Blog Posts More Interactive

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Blogging is becoming more and more essential for businesses to stay on top of their game, especially when it comes to their content marketing strategies. As I read blogs, I’ve notice three things that most people DON’T do that could help improve interaction within the posts, boost social sharing, and increase your time on site. […]

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SES Chicago 2012 Recap from a Social Media Marketer

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I was lucky enough to attend the SES Chicago (Search Engine Strategies) conference this last week, and I wanted to share with you a few nuggets of information that I found worthwhile. While a majority of the SES Chicago sessions weren’t quite up my social media-alley, there were many take-aways that you social media marketers […]

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Simple Social Media Lesson: How to Get More Likes

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I was reading The Oatmeal today and I came across a comic of theirs that gives a “colorful” explanation of how to gain likes on Facebook. I wanted to expand a little bit on their take and show that the same principle applies to any social media network. (For a condensed version of the story, […]

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Where Should I Begin With Social Media? – The Social Media Funnel

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If you’re like me, social media has become a part of your everyday life, and it seems as if it’s here to stay.  While many businesses dove right in and got their feet wet, there are still many others (especially in the B2B side of business) who are reluctant to jump on the bandwagon for […]

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