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How Content Calendars Can Elevate Your Social Media

November 15, 2019 By Frankie Barrett Leave a Comment

How Content Calendars can Elevate Your Social Media

Tackling a new brand’s social platforms and developing a strategy can seem daunting. It’s best to stay organized and strategic in posting content. The best way to achieve these two goals is to develop a content calendar. These six steps can help create an effective calendar that you will want to use.  Design your calendar […]

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Filed Under: Featured, Social Media Tagged With: Content Calendars, Content Marketing, Social Media, Social Media Platforms, Sprout Social, twitter, YouTube

4 YouTube Studio Metrics You Should Pay Attention To

July 2, 2019 By Taylor Meade Leave a Comment

Social media is constantly updating. Whether it’s the character limit, privacy settings or analytics – it’s important to keep in the know. YouTube announced a few months back that it would be slowly transitioning its Creator Studio over to YouTube Studio. So, what’s the difference? Upon clicking on Analytics, users who haven’t upgraded to the […]

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Filed Under: Featured, YouTube Tagged With: analytics, click through rate, creater studio, ctr, imressions, metrics, video, YouTube, youtube studio

How Marketers Can Build Trust Through Storytelling

May 30, 2019 By Taylor Meade Leave a Comment

We live in a busy, noisy world. To stand out as a brand, it is important to find that “wow factor” and build trust among your target audiences. These factors can be achieved through storytelling. Whether your objective is to grow an audience or sell a product or service, or even just to feel a […]

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Filed Under: Featured, Instagram, Online Marketing, Snapchat, Social Media, YouTube Tagged With: Instagram, marketing, snapchat, socialmedia, storytelling, YouTube

3 Insanely Easy Ways To Make Your Blog Posts More Interactive

February 28, 2014 By Lance Brown Leave a Comment

3 Insanely Easy Ways To Make Your Blog Posts More Interactive

Blogging is becoming more and more essential for businesses to stay on top of their game, especially when it comes to their content marketing strategies. As I read blogs, I’ve notice three things that most people DON’T do that could help improve interaction within the posts, boost social sharing, and increase your time on site. […]

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Filed Under: Blogging, SlideShare, Social Media, Twitter Tagged With: blogging, SlideShare, twitter, YouTube

SES Chicago 2012 Recap from a Social Media Marketer

November 16, 2012 By Lance Brown 5 Comments

let's recap

I was lucky enough to attend the SES Chicago (Search Engine Strategies) conference this last week, and I wanted to share with you a few nuggets of information that I found worthwhile. While a majority of the SES Chicago sessions weren’t quite up my social media-alley, there were many take-aways that you social media marketers […]

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Filed Under: Facebook, SEO, Social Media, Twitter, YouTube Tagged With: facebook, SEO, SES, Social Media, twitter, YouTube

Simple Social Media Lesson: How to Get More Likes

April 13, 2012 By Lance Brown 2 Comments

How to get more likes for my business page

I was reading The Oatmeal today and I came across a comic of theirs that gives a “colorful” explanation of how to gain likes on Facebook. I wanted to expand a little bit on their take and show that the same principle applies to any social media network. (For a condensed version of the story, […]

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Filed Under: Facebook, Google+, LinkedIn, Social Media, Twitter, YouTube Tagged With: facebook, Google Plus, linkedin, pintrest, Social Media, twitter, YouTube

How to Use Social Media to Fight Fire with Fire

March 23, 2012 By Lance Brown Leave a Comment

putting gasoline on a fire

What would you do if your company was caught giving horrific customer service? Now, what would you do if that horrific display of customer was posted to YouTube and garnered over 8 million views in less than 3 months? That my friends, is a textbook example of a PR wildfire. (view similar post: Social Media: […]

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Filed Under: Social Media, YouTube Tagged With: FedEX, PR, Social Media, YouTube

Where Should I Begin With Social Media? – The Social Media Funnel

February 3, 2012 By Lance Brown 1 Comment

Social Media Funnel

If you’re like me, social media has become a part of your everyday life, and it seems as if it’s here to stay.  While many businesses dove right in and got their feet wet, there are still many others (especially in the B2B side of business) who are reluctant to jump on the bandwagon for […]

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Filed Under: Facebook, LinkedIn, Social Media, Twitter, YouTube Tagged With: Blogs, facebook, linkedin, Social Media, twitter, YouTube

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