Digital events are increasingly becoming popular due to COVID-19 and travel restrictions. Sprout Social hosted its Sprout Sessions Digital event May 13th and 14th. The live event had a collection of speakers spanning across B2B and B2C platforms. The event sought out to engage with attendees seeking new ways to connect with their audiences. Below […]
social selling
Social Media Study: Social Selling Influences 75-Percent of B2B Buyers
Eloqua, a marketing technology provider, released in their eBook, “Grande Guide to Social Selling,” some interesting information on social selling in the B2B realm. According to a study cited in their eBook, 75% of B2B buyers claimed social media would likely have influence on a future purchase. (Tweet this) This trend of social selling definitely hasn’t […]
