Marketing departments are often asked to justify the time, energy and costs associated with maintaining their social media marketing strategies. Measuring the ROI of social media marketing is a tricky task. While some aspects of social media marketing can be measured using analytics, there are also many benefits that are nearly impossible to measure. Measureable […]
Infographic: Social Media ROI
Marketers are constantly trying to calculate their company’s social media ROI, and there are are as many ways to look at and calculate it as there are stars. I recently came across this infographic on social media ROI (return on investment) from MDG Advertising that I thought was very useful, so I thought it would […]
