Finding the Pot of Gold: Data-Backed Strategies for Marketing to Engineers
Every March, people around the world embrace the luck of the Irish, hoping to find a four-leaf clover or a pot of gold at the end of the rainbow. But when it comes to marketing to engineers, success isn’t about luck—it’s about strategy, precision, and understanding what truly resonates with […]
Romance Isn’t Dead — But Bad Marketing Might Be
It’s February, which means everywhere you look, it’s hearts, roses, and overpriced boxes of chocolate. Love it or hate it, Valentine’s Day is a reminder that relationships are at the core of everything we do — including marketing. But let’s be real: just like romance, marketing has changed a lot […]
5 Common Marketing Mistakes When Targeting Engineers—and How to Avoid Them
Marketing to engineers isn’t like marketing to other professionals. They’re analytical, detail-oriented, and driven by logic rather than emotion. If your campaigns aren’t connecting with this audience, you might be making one of these common marketing mistakes. Here’s how to avoid them and build campaigns that engineers can’t ignore. 1. […]
Marketing to Engineers with Trade Shows and Events
Trade shows have been a staple for decades, leading some marketers to view them as outdated and less effective. However, savvy B2B marketers understand that live events remain one of the most valuable tools for fostering face-to-face connections and strengthening relationships with customers and prospects. These events provide a unique […]