How much relevant content do you have on your website? Maybe you have a neglected blog waiting for some attention or maybe you have little to no content at all because you just didn’t have the time to create any. Do you have some downtime now because of everything going on in the world? Now is the perfect time to consider creating content for your website.
Content shows that your company is knowledgeable about the products you’re manufacturing, it provides valuable education for customers coming to your website and it also provides search engines with information which can lead to better ranking in search engine results.
The content you create should be relevant for your company and customers. To help you get started, ask yourself these questions:
- What is the purpose of this content? (Drive traffic to the website, leads, thought leadership, sales)
- Who is the content for (who is my audience)?
- What are my customers’ pain points (what content would they find useful)?
Now that you’ve answered the questions, it’s time to figure out what your content is going to be about.
Here are several ways to brainstorm some topic ideas:
Analytics, whether for websites or social media, can be a big help in showing you what type of content your audience prefers. Look at what pages are being viewed the most on your website and what social media posts are being engaged with the most.
Social Media Listening
Seeing what your followers are posting is a great way to come up with content ideas. Pay attention to what questions they’re asking, the conversations they’re having, and the companies they’re engaging with. Use that information and turn it into content.
Keyword Gap Analysis
A keyword gap analysis will help you with your search engine rankings as well as help you find opportunities you might be missing out on. A keyword gap analysis compares your keyword rankings to competitors and shows which keywords your competitors are ranking for and you are not. Use this information to find keywords you’ve been missing out on and create content around them.
Google Search Suggestions
This is a quick and easy way to come up with some ideas. Head over to Google and type in some topics you had in mind. Google will list suggested topics from the keyword you typed in. In the example below, I typed in “social media.” From the suggestions from Google, I can create a list of the top social media apps, write about how to become a social media manager, or make videos interviewing social media influencers.
I want to start off by saying, don’t steal competitors’ content! Looking at their content is more for inspiration. Look through their websites and social media. Learn what is working by seeing what people are engaging with on social media and come up with alternatives to what content they have on their site. Your goal is to make it better!
Types of content you can create:
- Blog posts
- Case studies
The list can go on and on. I just wanted to suggest that there are many ways you can turn your ideas into content. Find out how your audience consumes content and what content will align best with your goals and their needs.