Marketers are constantly trying to calculate their company’s social media ROI, and there are are as many ways to look at and calculate it as there are stars. I recently came across this infographic on social media ROI (return on investment) from MDG Advertising that I thought was very useful, so I thought it would be worth passing along.
Why I liked this social media ROI infographic better than others that I have seen is because it does a good job at showing that all social media strategies are different. Social media strategies are not cookie-cutter and must be tailored to each company’s individual needs and goals. Consequently, every company will need to set they’re own expectations of what they would like to get from their social media ROI, whether that be sales, site traffic, branding, leads, or other.
Simply put, there is no standard measurement for social media ROI, and it ultimately comes down to what you and your company wants, needs, and expects.
(click the image to enlarge)
-Lance Brown
