Graphics Have an Impact: Engagement Rates on Social Media Tell You How

What are social media posts without an interesting image? Have you ever tried to post a fun article without any image or a graphic? It just looks bland and uninteresting. Posts with graphics will capture your audience’s attention more efficiently than text alone. Graphics have proven time and time again that they will always grab someone’s initial attention before they start to read anything. Without graphics social posts are doomed to fail. 

Why Use Graphics When Posting? 

People in general gravitate towards colors and objects that are uniform and cohesive that look aesthetically pleasing to the eye. When businesses adopt graphics when posting, their engagement rates almost double. It is essential to gather as many viewers to your social platforms as possible to build brand awareness. The only way this will work is if a post has graphic imagery to enhance it’s traction. 

For example, Figure 1 is a post without an image. It received 0 engagements and had a few impressions.

Figure 1

 

In figure 2, there is a detailed graphic and the engagement is up by 8 total engagements. Impressions also soared by another 56 viewers. By having this graphic, you can clearly see how many more people gravitated towards it. 

Figure 2

Statistics show that on Twitter, tweets with images receive 150% more retweets than those without images. Twitter’s users have shown that they gravitate more towards graphic images, than just plain article postings. Viewer’s are not interested unless they can see visually that there is something important about a post. 

Having content with relevant graphic images also makes a difference. Content relevant images receive 94% more views than posts without an image. Even if you have an image that isn’t relevant to the content your engagement rates will plummet. Having the right graphic with the right content can have a larger impact on your viewer engagements. Even on Linkedin, posts with images have a 98% higher rate of engagement than those without images. Especially if you can make your graphic clickable. The more content that a viewer can interact with, the bigger reaction you will get towards engagements. Lastly on Facebook, posts with images gain 2.3 times more engagements than those without images. 

Using graphics in your posts on social media have a lasting impact on your business’ engagement rates. The use of graphics has such a high potential for more customers subscribing to your accounts and for existing customers to keep updated about your latest events, trends, and product releases.