One of the most frequently asked questions we receive is “what are you doing to drive traffic.” It is an interesting question because we probably have the same internal conversations that our marketing partners have in their meetings.
Currently, you’ll see a couple successful efforts taking place by leveraging site syndication with an active RSS feed exposed on several of our network sites. This subtle formula taking place in our 3dcadforums.com and 3dcadtips.com site drove an additional 1,000 plus unique visitors to www.designworldonline.com.
Not staggering numbers, but when you start to think about leveraging the technology across multiple platforms and online initiatives it gets really interesting especially when your web team has several more projects in the queue to roll out this fall and early in 2008.
In addition to site syndication, we have a print advertising campaign running across multiple leading trading publications including: Electronic Products, Today’s Medical Developments, Aerospace Design & Manufacturing, Design2Part, and Automation World magazines. Here’s a look at the first ever Design World print ad – sure to be a collectors item.
These are just a couple visible ways that we are driving traffic to www.designworldonline.com. If you have any ideas or thoughts please feel free to share them with me.