Do you submit guest blogs to engineering sites?

The reason for the decline of guest blogging was that too many marketers were seeking to build links to their site just for the SEO value.  The natural evolution of that practice was to put as little effort into the actual post as possible – just enough to get the publication to run your post.  Consequently, the Google algorithm was adjusted and now there is less SEO juice from links in guest blogs than previously.

 Does that mean that there is no point in writing and submitting stories to publications?  My answer – No. 

 Guest blogging and submitting articles is still a valuable way to build your brand and to share your expertise with the audience that you are trying to reach.  If you approach guest blogging as a way to share your content with a larger audience, then it will work.  Matt Cutts agreeed:

 “There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Those reasons existed way before Google and they’ll continue into the future.”

 In fact, we are seeing (and publishing) ever more content on ENGINEERING.com as a result of direct requests from advertisers.  Often those take the form of sponsored posts where our authors do the writing, but sometimes engineering marketers have such excellent content that we post it as editorial. Here’s one we posted today, for example. 

 If you have tried guest blogging or sponsored posts, has it worked for you?

 Thanks for reading. 

John