The marketing sphere is constantly evolving – especially in analytics. Not only are we fortunate enough to have access to many free analytical tools, but social media platforms like Twitter are now offering free analytics tools as well. This is useful because it allows you to freely access rich sets of data about your online […]
Tutorials
clickTAG and Loop Limit for Flash Creative ActionScript 3
In this video tutorial I’m showing how to assign a clickTAG and loop limit to Adobe Flash creative banner / display ads under ActionScript 3. A clickTAG can be modified somewhat depending on specific ad servers, so this tutorial is for WTWH Media ad server specification, but should apply generally for most cases. What is a clickTAG? […]
clickTAG and Loop Limit Flash Tutorial
Campaign Tracking Beyond Landing Page with Google Analytics. Part Two – Segmentation
To quickly recap part one of this two part post… Google Analytics is great at showing how many visitors, page views and what content web visitors are looking at but, falls flat when trying to track paid campaigns. Paid campaigns include links from e-newsletters, paid links from other websites, and of course banner ads. Part […]
Campaign Tracking Beyond Initial Landing Page with Google Analytics. Part One – Tagging your Links
One of the things that Google Analytics does well is give site owners the ability to track visitors to their site from start to finish during a session. However, if a visit is initiated with a click from a enewsletter or email without some special link tagging, it’s difficult if not impossible to pin point […]
