What’s your number?
I stumbled upon Klout a while back – found it somewhat intriguing. Their tech aims to rank folks according to their actions on Twitter and also Facebook. So through an algorithm of post content, re-tweets, followers and syntax you get to some number out of 100 ranking your influence and reach. I ranked a […]
Twitter > Facebook? For Marketers, Yes Indeed
Seventy-eight percent of all social media traffic goes through Facebook, while Twitter is a measly 5%. Although, despite the market share, a study by Social Twist says the better bet is to use Twitter for marketing and NOT Facebook.After analyzing more than one million links on both Facebook and Twitter, researchers found that Facebook’s shared links average only 3 clicks, while on the other hand, Twitter generates an average 19 click-throughs every time a link is embedded into a tweet.
How Companies Are Shortcoming Their Sales Teams
In the era of Facebook, Google, Twitter and Yelp (an extensive product review site), buyers have as much control over the flow of information they receive as salespeople have available to them. The process of buying was once a one-way interaction between an informed seller and a curious buyer, but […]
How Groupons Drive Buisiness
In case you haven’t noticed, the world of marketing has been rapidly changing. Thanks to social media and the free flow of communication and word-of-mouth capabilities, marketers are finding new, better, and more efficient ways to reach their target market. One emerging marketing tactic that is catching on is “collective […]
Welcome Paul Heney
Warm welcome to Paul Heney joining the WTWH Media team as Senior Editor. Paul will be covering fluid power among other things and will be key in building out some core online offerings both current and new. Paul’s expertise, experience and professionalism is well aligned with our culture here at […]
Back to the Future
It feels like 1995. Last night as insomnia kept me hard at work, I got an iteration of the ‘Engineering Exchange’ App submitted to Apple for approval – build #18772- to be sure at 4am. So as I uploaded the binary I thought of the days of charging folks $85 / hour for basic html […]
New Digs
Next time your in Cleveland, its worth stopping into the brand spankin new WTWH headquarters. Check in using foursquare and we’ll hook you up with a special – Dave has you covered. 2019 Center Street, will get you here – Corner of Center and Washington. So we’ve come a long […]
Posting Frequency
I suck. I admit it. The last time I wrote was August, and before that once in June. How could these months have passed by so fast? I could blame Twitter and the plethora of tools to broadcast snippets of wisdom or mundane garbage, but I won’t. I’ve been trying out different […]
Engineering Exchange Site Reaches 6K Members
Hanging out and monitoring the site today, we just hit member number 6,000 active on the Engineering Exchange. Typically we might celebrate at a number like 1oK, but I thought it was worth a post – here’s why. Taken with our Linkedin Groups, Facebook fans, and Twitter Followers our direct […]
Mobile Engineering Exchange…
The Engineering Exchange features a mobile version function of the site making it easy to stay connected to topics and groups of interest anywhere you go. Post, update and even load images from your mobile device directly to the Exchange. The mobile site will display automatically when viewed from a […]
Design World Facebook Fan Page
Industrial design engineers: become a friend of Design World Magazine on Facebook. I know the general rule is that your brand is nobody’s friend, but we’ve kept select posts flowing into the page and continue to grow our fan base here. I started keeping the magazine covers here in fairly […]
Full Press Twitter
My first post on Twitter here was October 2008, so a year later its amazing to see whats happened in the twitterverse. In the meantime, from a Design World / WTWH Media standpoint, we’ve turned on everyone to engage and participate. There is every reason for us to engage and […]
Engineering Exchange
And the Design World Network keeps expanding – the Engineering Exchange is growing everday and with the print tie in, were moving the editorial conversation openly to the end user. Although not ‘new’, in our space, we continue to lead the way here. The added benefit on content and editorial […]
Expanded Relationship with LinkedIn®
Nice feature we just added to the Design World site- the ‘Company Insider’ widget, and also exploring more integration with an exclusive API agreement with LinkedIn – pr here: SANTA BARBARA, Calif – WTWH Media, LLC today announced that is has expanded its API relationship with social networking site LinkedIn®. […]
New Social Media Sharing Tool
Articles, editorial and posts now sport a new expanded sharing function. Compact, and has a raft of features including SMS sharing and post functions too. Targeting the top social media sites, we’re sure to cover a spectrum of user placements- post to Twitter.
MicroBlogging
Tweet – this seemed over the top at first glance. I am not that obessesive, however on second and third pass evaluation, Twitter may aleviate certain blogging issues among other things. Often the challenge is blog block and delayed posts. Concidering Tweets can only be 140 characters, posting should be […]
Social Media Building Blocks
More from the Marketing Mixer event in Scottsdale, Arizona. Social Network focus- where to start in adding Social Media to your marketing mix. Goal setting first key. What are your goals – Awareness? Perception? Boost sales? Leads? Relationships? And our mantra at Design World- ‘measurable results’. You must be able […]
Digital Marketing Mixer
For two days I’ll be immersed in a seminar on search, enews and social media. This is coming via iPhone & will cover highlights as much as possible. First off – Social Media- most jam packed. Highlights on starting in social media. Key points: Start small Vision statement/ mission- (take […]