Where Should I Begin With Social Media? – The Social Media Funnel
If you’re like me, social media has become a part of your everyday life, and it seems as if it’s here to stay. While many businesses dove right in and got their feet wet, there are still many others (especially in the B2B side of business) who are reluctant to […]
Virtual Introductions: The Most Simple Way to Get More Followers on Twitter
If you’re like me and have never been in a blockbuster movie, signed a multimillion dollar contract for your talents, nor had any sort of “15 minutes of fame” moment, you probably struggle with building your fan base on Twitter. As a community manager, I am often posed with the […]
Lance Brown Named One of FOLIO’s “Rising Stars: 13 Under 30”
Lance Brown, Community Manager of WTWH Media, LLC was recently named by FOLIO Magazine as one of their “Rising Stars: 13 under 30”. This award recognizes 13 individuals in the publishing industry who are under the age of 30 and are considered to be emerging leaders. Winners were chosen on […]
Join Design World for its Tweet Chat: Is the Internet Making Engineers Dumb?
Join Design World on Wednesday, October 19th, for the Design World Tweet Chat. Our entire editorial team will be tweeting with you on the topic of “Is the Internet Making Engineers Dumb?”. (If you’re not sure what a tweet chat is, you can read the blog post #Tweetchatting For Beginners […]
What Is A Tweetchat?
Think that Twitter is irrelevant? Think again. Think that Twitter is just for spamming? You’re wrong. Think that Twitter is not for the average Joe? You may be surprised. Florida Governor Rick Scott recently held a town hall meeting in his bedroom with over 5,000 people. Using Twitter, Gov. Scott […]
How To Properly Mingle In The World’s Largest Cocktail Party Called Twitter
In the realm of social media, I enjoy likening Twitter to the world’s largest cocktail party; you have this giant room in which there are millions of people talking, and it is easy for one to become lost and/or overwhelmed. People I have met that are disgruntled with Twitter often […]
Is Social Media a Fad?
While I was out in the Twitterverse, I came across a youtube video that was very powerful. It basically starts out with the question “Is social media a fad?”; from there, it goes to illustrate how social media has taken over the cyber world and is revolutionizing the way we […]
Social Media: The New PR Fire Extinguisher
So today I came across an article about a deadly venomous snake that is missing from the New York City Zoo. This Egyptian Cobra, which can easily take down an elephant within hours (not to mention a human within minutes), has been missing for a few days now, and zoo […]
Using Bit.ly To Track Your Twitter ROI
People tell you that your business should be on Twitter, but as a marketer, you are pressed to show that Twitter has a positive ROI. You put out tweets with links, but how can you tell if people are reading your tweets? If you are familiar with the Twitter world, […]
Design World Tweet Chat: The Internet & Deep Thinking
Join Design World on Wednesday, February 2nd, for the inaugural Design World Tweet Chat. Our entire editorial team will be tweeting with you on the topic of engineering education. (If you’re not sure what a tweet chat is, I wrote a blog #Tweetchatting For Beginners, which you can check out […]
Utilizing Social Media
Kudos to Nook Industries. I mention them based on a an Engineering Exchange post regarding their Infinity 1 Roller Screw Actuator. Often members and suppliers toss out product info on the Exchange which is great, but I often yearn out of curiosity for more detail, tools, video, case studies or other information […]
What’s your number?
I stumbled upon Klout a while back – found it somewhat intriguing. Their tech aims to rank folks according to their actions on Twitter and also Facebook. So through an algorithm of post content, re-tweets, followers and syntax you get to some number out of 100 ranking your influence and reach. I ranked a […]
Twitter > Facebook? For Marketers, Yes Indeed
Seventy-eight percent of all social media traffic goes through Facebook, while Twitter is a measly 5%. Although, despite the market share, a study by Social Twist says the better bet is to use Twitter for marketing and NOT Facebook.After analyzing more than one million links on both Facebook and Twitter, researchers found that Facebook’s shared links average only 3 clicks, while on the other hand, Twitter generates an average 19 click-throughs every time a link is embedded into a tweet.
How Companies Are Shortcoming Their Sales Teams
In the era of Facebook, Google, Twitter and Yelp (an extensive product review site), buyers have as much control over the flow of information they receive as salespeople have available to them. The process of buying was once a one-way interaction between an informed seller and a curious buyer, but […]
How Groupons Drive Buisiness
In case you haven’t noticed, the world of marketing has been rapidly changing. Thanks to social media and the free flow of communication and word-of-mouth capabilities, marketers are finding new, better, and more efficient ways to reach their target market. One emerging marketing tactic that is catching on is “collective […]
Welcome Paul Heney
Warm welcome to Paul Heney joining the WTWH Media team as Senior Editor. Paul will be covering fluid power among other things and will be key in building out some core online offerings both current and new. Paul’s expertise, experience and professionalism is well aligned with our culture here at […]
Back to the Future
It feels like 1995. Last night as insomnia kept me hard at work, I got an iteration of the ‘Engineering Exchange’ App submitted to Apple for approval – build #18772- to be sure at 4am. So as I uploaded the binary I thought of the days of charging folks $85 / hour for basic html […]
New Digs
Next time your in Cleveland, its worth stopping into the brand spankin new WTWH headquarters. Check in using foursquare and we’ll hook you up with a special – Dave has you covered. 2019 Center Street, will get you here – Corner of Center and Washington. So we’ve come a long […]
Posting Frequency
I suck. I admit it. The last time I wrote was August, and before that once in June. How could these months have passed by so fast? I could blame Twitter and the plethora of tools to broadcast snippets of wisdom or mundane garbage, but I won’t. I’ve been trying out different […]
Engineering Exchange Site Reaches 6K Members
Hanging out and monitoring the site today, we just hit member number 6,000 active on the Engineering Exchange. Typically we might celebrate at a number like 1oK, but I thought it was worth a post – here’s why. Taken with our Linkedin Groups, Facebook fans, and Twitter Followers our direct […]