A B2B marketer’s guide to LinkedIn analytics
LinkedIn may have gained its reputation as a professional networking and job search platform, but its benefits in social media marketing especially in the business to business realm can’t be overlooked. When weighing the benefits of adding LinkedIn to your social media strategy consider these three metrics: Conversions Measuring conversions […]
Robotics Summit & Expo Returns to Boston in 2019 and Co-Locates with DeviceTalks
Second year international technical design and development event for producers of commercial class robotics systems more than doubles size of expo floor, deepens coverage and co-locates with DeviceTalks, the leading business development conference for medical technologies sector. WTWH Media, LLC, parent company of The Robot Report, today announced the 2nd annual Robotics […]
What Every Marketer Needs to Know About Customer Engagement
A new customer reality equals a new marketing reality. Engaging with customers on a digital front is crucial. I recently recorded a webinar on some best practices to help engage audiences on both a digital landscape and a more traditional targeting format. Here’s an overview of what I reviewed: What […]
Google+ Cancellation: How Will it Affect Your Marketing Strategy?
Google announced that it will be shutting down Google+, its social network platform in August 2019. This will give Google+ users a 10-month period to migrate their data before the official shut down. The announcement came shortly after it was revealed that an undisclosed security vulnerability exposed users’ personal data on the […]
Getting Past the Hype About Customer Data Platforms (CDPs)
In today’s experience-driven, digital world your customers demand that you know who they are, what they’ve done and what they want across all channels. They demand a unified customer experience. However, this is impossible without unified customer data. But with data in disparate systems across your organization, it’s difficult to […]
9 Key Insights from Gartner’s Marketing Technology Survey to Help You Prepare for 2019
At the recent MarTech East conference in Boston, Bryan Yeager, research director with Gartner, reviewed nine key insights from Gartner’s recent marketing technology survey. Gartner surveyed 504 marketers across the US, Canada and the UK in companies with $500MM+ in annual revenue. Yeager shared the following: Insight 1: In the […]
Harbor Communications Merges with WTWH Media, LLC
Parent company of Convenience Store Decisions and Club & Resort Business joins forces with an eight-time Inc. 5000 honoree. October 4, 2018 — Harbor Communications, a b2b media company focused on the convenience store, petroleum, foodservice, club and resort industries has merged with WTWH Media, LLC, an award-winning integrated b2b […]
New expandable ad sizes for high impact messaging
WTWH now offers 2 new display products across most website properties. The new sizes involve producing two creatives per placement and can accommodate video and secondary assets to engage users on new products, whitepapers, special offers and other promotional messages. The first product is a 970 x 250 that when […]
WTWH Media Again on the Inc. 5000 List of America’s Fastest-Growing Private Companies
WTWH Media Ranked Number 4699 overall, 66% 3 year growth and on the list for eight consecutive years Cleveland, OH – Inc. magazine today ranked WTWH Media No. 4699 on its annual Inc. 5000 list, an exclusive ranking of the nation’s fastest-growing private companies. This is the eight consecutive year […]
DesignFast – Component Selection Made Simple
WTWH Media is pleased to launch a new online resource called DesignFast.com. DesignFast™ allows you to search and find products from trusted distributors containing millions of parts from thousands of manufacturers. Product data includes part numbers, part families, descriptions, data sheets and real-time pricing information as well as design engineering […]
Transforming The Manufacturer-Distributor Relationship
In the world of industrial manufacturing, two primary options exist for getting products to market: direct selling and distribution sales. While there are many merits to the direct selling model, there are also a large amount of challenges associated with this method, most of which stem from the complexity of […]
Solar Power World announces the 2018 Top Solar Contractors class
Solar Power World, the solar industry’s leading business-to-business publication, today announced the release of its 2018 Top Solar Contractors list. The Top Solar Contractors list is the most recognized annual listing of solar contractors in the United States working in the utility, commercial and residential markets. “Solar Power World is very excited about […]
Women in Engineering
Design World Media launches Women in Engineering Issue Digital Network, Events & Magazine plans to recognize inspiring women in design engineering Cleveland, OH – WTWH Media, LLC, a business-to-business publishing and event company, today announced the launch Design World’s Women in Engineering issue. The company’s flagship brand, Design World, will […]
WTWH Media announces inaugural LEAP Awards, plans to recognize excellence in engineering product design
Business-to-Business publisher WTWH Media, LLC, has announced the launch of the inaugural Leadership in Engineering Achievement Program (LEAP) Awards, a design engineering product competition that will honor the most exciting new products in a host of technology areas. The program will encompass products representing three of the company’s flagship brands: Design […]
How to Use LinkedIn Targeting Options
LinkedIn advertising is a great way to effectively reach executives and decision makers right in their newsfeed. Compared to other paid advertising players like Google AdWords and Facebook Ads, LinkedIn’s targeting options are much more advanced. You’re able to target by job title, industry, degree, company, and much more. When […]
How SEO Auditing Strengthens Your Marketing Strategy
To find out how well your website is performing, it is important to conduct frequent search engine optimization (SEO) audits. For many of us with basic knowledge of SEO, this may sound technical and daunting. However, is important to understand this process and how to implement it. Moreover, there are […]
John Lizzi, Executive Leader, Robotics at GE To Deliver Keynote at Robotics Summit & Showcase
Leader of GE’s Global Robotics Initiatives Will Emphasize Transformational Innovation at Event for Robotics and Intelligent Systems Technical Professionals Cleveland and Boston – Business-to-Business publisher WTWH Media, LLC announced John Lizzi, Executive Leader, Robotics, at GE to deliver a keynote address at the inaugural Robotics Summit & Showcase. The Robotics […]
3 Facebook Updates You Should Know About
Facebook is evolving for the average B2B consumer. A little while back Facebook released their 2017 Q4 results. In them, Mark Zuckerberg, Facebook founder and CEO, said that “2017 was a strong year for Facebook, but it was also a hard one.” Zuckerberg and his team plan to focus on […]
Jabil Vice President John Dulchinos to Keynote at Inaugural Robotics Summit & Showcase
VP of Digital Manufacturing at Jabil to deliver keynote address at event for robotics and intelligent systems technical professionals. Cleveland and Boston – March 29, 2018 – Business-to-Business publisher WTWH Media, LLC announced John Dulchinos, Vice President, Digital Manufacturing for Jabil, a product solutions company providing comprehensive electronics design, production […]
What You Need to Know About Facebook’s Latest News Feed Change
It’s hard to remember the time when our Facebook News Feeds weren’t cluttered with ads and branded content. It seems that over the years, the social media platform has abandoned its ways as a social platform connecting people, and focused on distributing news and online ads. Perhaps this is one of […]