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eDelivery

Ad Tech 2012 – Display Advertising, Attribution, Enews and Analytics

April 9, 2012 By Marshall Matheson Leave a Comment

This past week I attended Ad Tech 2012 in San Francisco to get a dose of tech, networking and opinion on online advertising trends & tactics. While the show overall focused on b2c, its always invaluable to see where things are trending and how might some of this apply to b2b marketers. Here are some highlights […]

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Filed Under: Custom Integration, eDelivery, Mobile, Social Media, Web Metrics, Web Tech Tagged With: ad exchange, ad tech, attribution, display, last click, online advertising

clickTAG and Loop Limit Flash Tutorial

May 18, 2011 By Marshall Matheson 1 Comment

Since we all love Flash so much (please note sarcasm), it is time to write up a quick tutorial on adding a clickTAG to Flash creative. clickTAG’s like Flash in general are a source of confusion and a goodly amount of pain for many folks. A clickTAG, or simply a little piece of code must […]

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Filed Under: eDelivery, Tutorials, Web Tech Tagged With: clickTAG, display ads, Flash, loop limit

We Care Even More

January 21, 2011 By Marshall Matheson 3 Comments

For those that have not received our special 2011 New Years CD, I’ve selected the top hit ‘Care Even More’ and posted here for your enjoyment. Already a range of positive feedback has trickled in, as from one unnamed source, “Do the words TRAIN WRECK mean anything to WTWH?” I’m taking this to be a […]

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Filed Under: eDelivery

Iron Man Brought Our Servers Down

October 28, 2010 By Marshall Matheson Leave a Comment

Apologies today for any website inconveniences, but our load balancing was not quite balancing the way we anticipated. Most sites within the network were affected for a few hours this morning, which meant some sites were down, slow or barfed on some video playback. The good news is issue was fixed asap so people could […]

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Filed Under: Cloud Computing, eDelivery Tagged With: enews, ironman, raytheon

Webex Event: Customized Online Solutions

July 28, 2008 By Marshall Matheson Leave a Comment

The Design World Digital Network Leveraging 5 million page views monthly from over 800,000 registered network site users. Our focus is enabling you to participate online utilizing the latest technologies and innovations. By supporting and creating customized integrated print and online ROI based solutions, you’ll find Design World a key a partner in your marketing […]

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Filed Under: eDelivery, Web Tech Tagged With: webex

New CAN-SPAM Rules

June 12, 2008 By Marshall Matheson Leave a Comment

Come July 2008, there will be 4 new CAN-SPAM rules, or modifications on the rules. The first is in regards to opting-out. A subscriber cannot be asked to log into a portal or website to then unsubscribe. Design World has always made it very easy with a one-click unsubscribe at the bottom of all eNewsletters. […]

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Filed Under: eDelivery Tagged With: can-spam

More on eNews ‘Content Checking’

February 13, 2008 By Marshall Matheson Leave a Comment

In an earlier post, I mentioned using the term FREE in eNews tends to throw red flags for spam filters and even flag a scam alert in Thunderbird. Turns out using the term ‘click here’, ‘buy online‘ and even ‘subscribe‘ may raise a filter. So even valid offers using these terms should be avoided. We […]

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Filed Under: eDelivery Tagged With: email, enews, spam

Free! Blog Post

November 27, 2007 By Marshall Matheson Leave a Comment

Design World uses content checking software on eDelivery, and came across a straightforward email call to action from a customer that Thunderbird flagged as a scam. The simple reason was the use of ‘free’ 3 times in the text. Simply removing the word free from the text and changing one instance to ‘complimentary’ resolved the […]

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Filed Under: eDelivery Tagged With: blog, enews, scam

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