Why You Need a Content Marketing Plan NOW
Why you need a content marketing plan NOW: Content marketing has taken the traditional marketing world by storm. More and more businesses are coming to terms with the undeniable ROI of brand journalism and thought leadership within the industry. They understand that consumerism has evolved, and that people […]
#CMWorld: B2B Blogging Driven by Employees
Rick Short, Director of Marketing Communications for Indium Corporation shares how Indium created a successful B2B content marketing strategy at Content Marketing World. Indium began with a goal to “own” a platform as a thought leader for their industry. They realized and understood the fact that people want to talk […]
#CMWorld: How to Write Blog Posts that Get Read & Shared
Gini Dietrich, author of Spin Sucks shares her tips to write blogs that get read and shared. One of the best tips of the day to get people to share your content? Include them in it! Include thought leaders in your blog posts and they will want to share it. […]
Social in 60: Tips for Blogging
https://www.youtube.com/watch?v=fR8XQiNd-0k We spend so much time blogging these days that we want to make sure the readers are getting the most out of what they’re reading. It’s also important they can easily share bits and pieces of the blog with their followers. In this social in 60 we discuss how […]
Blog 101: A Guide to Your Voice
Over a conversation I had with a colleague, I realized that my biggest challenge in writing blogs was that I am not very personable. I attribute this to my background in art history and time served in the military. Two opposite ends of the career spectrum, both expecting a very […]
3 Insanely Easy Ways To Make Your Blog Posts More Interactive
Blogging is becoming more and more essential for businesses to stay on top of their game, especially when it comes to their content marketing strategies. As I read blogs, I’ve notice three things that most people DON’T do that could help improve interaction within the posts, boost social sharing, and […]