In the world of industrial manufacturing, two primary options exist for getting products to market: direct selling and distribution sales. While there are many merits to the direct selling model, there are also a large amount of challenges associated with this method, most of which stem from the complexity of supply chain management. Because of […]
What Is The GDPR? (And What It Means For Marketers)
Note: You can read my full analysis of the GDPR here. Additionally, we’ve updated our own privacy policy in compliance with the General Data Protection Regulation (GDPR). The General Data Protection Regulation (GDRP), a new European Union regulation with global implications, is set to go into effect on May 25th. In this post, we highlight […]
Full Analysis: The General Data Protection Regulation
Note: We’ve updated our own privacy policy in compliance with the General Data Protection Regulation (GDPR). The General Data Protection Regulation (GDRP), a controversial, new European Union regulation, is poised to severely disrupt most organizations’ approach to data collection and privacy. Learn how your company can be amongst the 40% of organizations that are prepared for […]
How to Create SEO-Friendly PDF Documents
In the earlier days of search engine optimization (SEO), it was widely believed that PDF documents were unable to be indexed by Google, and as a result of this misconception, PDFs have largely been overlooked in SEO activities for many years. In reality, Google can easily process PDFs, and there actually exists a sizable SEO […]
MozCon 2017: A Site Migration: Redirects, Resources, & Reflection
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. You can find the full presentation here. If you’ve ever been tasked with migrating a website to an entirely new domain, then you’re probably well-aware of the difficulties that accompany it. From keyword ranking fluctuations to seemingly endless back-end server […]
MozCon 2017: More Than SEO: 3 Ways To Prove UX Matters Too
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. You can find the full presentation here. User experience design, or as it’s more commonly referred to as, UX, is the process of enhancing user satisfaction with a product or service by improving the usability, accessibility, and pleasure provided […]
MozCon 2017: Reverse-Engineer Google’s Research to Serve Up the Best, Most Relevant Content for Your Audience
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. You can find the full presentation here. As any search marketer knows, the SERP is the front-lines of Google’s multi-billion dollar consumer research machine. So naturally, they’re well-aware of what searchers want. In his data-heavy talk at MozCon 2017, Rob […]
MozCon 2017: How To Get Big Links
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. You can find the full presentation here. In an increasingly volatile and ever-changing SEO environment, building links for your organization or clients can be a difficult task that requires constant and consistent effort. In her recent session “How To […]
Reducing Your Paid Search Costs With Negative Keywords
When it comes to paid search optimization, it can be difficult to know where to begin. Additionally, devoting the time and resources required to make high impact optimizations can feel like an impossible task. Luckily, one of the simplest and quickest optimizations you can do also has one of the highest returns: managing negative keywords. […]
Why Quality Backlinks Should Be the Center of Your SEO Strategy
If you’re familiar with search engine optimization (SEO), or even if you’re just getting started with it, you’ve probably heard of backlinks. Simply put, backlinks (or inbound links) are any links that direct to a page on your website from another website. Since search engines use backlinks to determine your website’s popularity, authority, and relevancy, […]
