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  • April 16, 2019
  • Lexi Korsok
  • 0 Comments
  • 448 Views
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How to Write Meta Descriptions for SEO

A meta description or meta description tag is an HTML attribute that summarizes the content of your web page. Search engines, like Google, display the meta description in the search results page for visibility and higher click-through rates. A meta description should be 160 characters long and persuade the reader […]
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  • March 5, 2019
  • Lexi Korsok
  • 0 Comments
  • 545 Views
  • 0 Likes

How To Improve Website Traffic Using These 5 SEO Tools

If your website experiences a decrease in organic traffic, you might ask yourself: “Did Google change its algorithm again? Or, is this just normal variance?” We know there are defined factors that Google uses to evaluate a website and determine which websites to show for specific search queries. The SEO landscape […]
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  • October 17, 2018
  • Lexi Korsok
  • 0 Comments
  • 269 Views
  • 0 Likes

Google+ Cancellation: How Will it Affect Your Marketing Strategy?

Google announced that it will be shutting down Google+, its social network platform in August 2019. This will give Google+ users a 10-month period to migrate their data before the official shut down. The announcement came shortly after it was revealed that an undisclosed security vulnerability exposed users’ personal data on the […]
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  • July 27, 2018
  • Lexi Korsok
  • 0 Comments
  • 387 Views
  • 0 Likes

MozCon 2018: Machine Learning for SEO

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2018. On the last day of MozCon 2018, Britney Muller, senior SEO scientist at Moz presented one of the most interesting and endearing talks of the conference. Muller’s discussion helped define machine learning, and how […]
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  • July 25, 2018
  • Lexi Korsok
  • 0 Comments
  • 398 Views
  • 0 Likes

MozCon 2018: The Golden Rules for Human-Centric Email Marketing

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2018. Justine Jordan, VP of Marketing at Litmus, a SaaS company, has had over 10 years’ experience in e-mail marketing and is an expert in her craft. During her presentation at MozCon 2018, she explained […]
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  • July 25, 2018
  • Lexi Korsok
  • 0 Comments
  • 308 Views
  • 0 Likes

MozCon 2018: 2x Your Paid Search Revenue by Smashing Silos

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2018.  Amy Hebdon, Co-Founder of Paid Search Magic, took the stage at MozCon 2018 and hit us with some awesome knowledge. She began by explaining how to smash silos in your work environment and how […]
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  • April 23, 2018
  • Lexi Korsok
  • 0 Comments
  • 483 Views
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How SEO Auditing Strengthens Your Marketing Strategy

To find out how well your website is performing, it is important to conduct frequent search engine optimization (SEO) audits. For many of us with basic knowledge of SEO, this may sound technical and daunting. However, is important to understand this process and how to implement it. Moreover, there are […]
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  • February 5, 2018
  • Lexi Korsok
  • 0 Comments
  • 358 Views
  • 0 Likes

4 Engagement Metrics Marketers Must Measure

Engagement metrics can help measure the success and growth of your marketing or social media campaign. In marketing terms, engagement measures how much and how often people interact with you and your content. If you want to see how your content is performing or need strong data to demonstrate the ROI and growth […]
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  • December 7, 2017
  • Lexi Korsok
  • 0 Comments
  • 448 Views
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What Every Marketer Needs to Know About Google Analytics

Google Analytics is a tool that can track and report what’s happening on your website. It has several features that allow you to better understand who your site users are, what content they are consuming and how they found your website. This data will help you understand what is working, how […]
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  • October 4, 2017
  • Lexi Korsok
  • 0 Comments
  • 298 Views
  • 0 Likes

Using Google Analytics Data to Shape Content Creation Efforts

Google Analytics is one of the most powerful tools available for monitoring and analyzing site traffic, audience behavior, and other important key metrics. This tool is filled with endless amounts of data which can make it incredibly overwhelming. Even if you understand the data, you may not understand what you […]
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  • August 30, 2017
  • Lexi Korsok
  • 0 Comments
  • 346 Views
  • 0 Likes

How To Create and Use Twitter Moments for Business

Twitter has become one of the most influential social media platforms available. It is also a top tool that marketers use to promote marketing material, events and products. If you use Twitter frequently, you’ve probably heard about Twitter Moments. If you haven’t, here are step by step instructions to create […]
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  • August 8, 2017
  • Lexi Korsok
  • 0 Comments
  • 246 Views
  • 0 Likes

MozCon 2017: Analytics to Drive Optimization & Personalization

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. Krista Seiden, Analytics Advocate at Google discussed how to use analytics to drive conversion, optimization and personalization. She quoted Rand Fishkin by stating, “You can’t do SEO without CRO.” However, Seiden’s research found you can’t do […]
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  • August 3, 2017
  • Lexi Korsok
  • 0 Comments
  • 237 Views
  • 0 Likes

MozCon 2017: Optimizing for the New Wave of Social Video Platforms

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. Most of us at a certain age think marketing works like a TV. We’re given a call and response and we base our perception on what is placed in front of us. But we […]
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  • August 2, 2017
  • Lexi Korsok
  • 0 Comments
  • 302 Views
  • 0 Likes

MozCon 2017: How to Be a Happy Marketer: Survive the Content Crisis and Drive Results by Mastering Your Customer’s Transformational Journey

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017.  Having fear and anxiety as a marketer is contagious. As marketers, we have the ability to make a large impact on our customers, we have all of the tools to help ourselves grow, but […]
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  • August 1, 2017
  • Lexi Korsok
  • 0 Comments
  • 323 Views
  • 0 Likes

MozCon 2017: Powerful Brands Have Communities

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017.  As marketers, we all solve problems for our customers, but we are neglecting a goldmine of existing customers who would help you hit marketing goals on your own. Most marketers have no idea how […]
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  • August 1, 2017
  • Lexi Korsok
  • 0 Comments
  • 273 Views
  • 0 Likes

MozCon 2017: Size Doesn’t Matter: Great Content by Teams of One

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017.  If you work independently or on a small team, and you find yourself in situations with large content calendars, blog posts backing up, tweets backing up, product launches getting delayed – you’ll find comfort in […]
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  • August 1, 2017
  • Lexi Korsok
  • 0 Comments
  • 261 Views
  • 0 Likes

MozCon 2017: How to Build an SEO-intent Based Framework for Any Business

The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017.  Marketing is challenging in the Healthcare industry. But what’s even more challenging?  SEO. Healthcare searches can have completely different user journeys and intent each time which can be hard to measure. The solution to […]
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  • July 10, 2017
  • Lexi Korsok
  • 0 Comments
  • 884 Views
  • 0 Likes

How to Tailor Your Content for Twitter, Facebook and LinkedIn

There are many things that factor into running a successful social media campaign. Social media marketing is an ever-changing industry. As marketers we know that to run a successful campaign you need compelling and shareable content. We also need to know our audience and their interests. When writing content for […]
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  • January 10, 2017
  • Lexi Korsok
  • 0 Comments
  • 327 Views
  • 0 Likes

Driving Qualified Leads with White Papers

White papers are valuable marketing tools for your business and can provide important information for your customers. The best white papers position your company as a thought leader as you answer user questions. Most sites offer free downloads of white papers, case studies and other resources, in exchange for contact […]
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  • April 28, 2016
  • Lexi Korsok
  • 0 Comments
  • 277 Views
  • 0 Likes

How Companies are Succeeding with Facebook: 7 Power Tips

Do you want to learn how to grow your business using Facebook? Check out Mari Smith’s 7 Power Tips to Succeed on Facebook from Social Media Marketing World 2016. Mari Smith is one of the world’s leading social media thought leaders with deep expertise in Facebook marketing. She is often referred […]
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