What Are Facebook Verified Pages and How Can I Get One?
In 2013, Facebook rolled out “verified pages” where they place a blue badge next to popular pages to help seekers filter out authentic pages from the impersonators. I recently found that two of WTWH Media’s publications had their accounts verified by Facebook (Design World & Solar Power World), so I […]
Debate: Should Universities Be Teaching Social Media Marketing?
A while back, I wrote a post about 6 interview questions you should ask a social media manager. Little did I know that it would start a big debate in many LinkedIn groups I’m in as to whether or not I was holding the bar too high for hiring a […]
15 Tips To Executing A Fantastic Webinar
A smart, well-run webinar can be one of the most powerful tools in a marketer’s repertoire. If you’re able to put together a well-thought out, content-rich webinar that helps solve a problem for your audience, you’ll be well on your way to becoming an authority in your field. Below, we’ll outline some of the tips that can […]
3 Insanely Easy Ways To Make Your Blog Posts More Interactive
Blogging is becoming more and more essential for businesses to stay on top of their game, especially when it comes to their content marketing strategies. As I read blogs, I’ve notice three things that most people DON’T do that could help improve interaction within the posts, boost social sharing, and […]
8 Reasons Why SlideShare is Important for Social Media Marketing
Social media marketing is here to stay, and I think most marketers have come to accept that and embrace it. Many companies are learning that social media platforms are a great catalyst in which to distribute their message and get their content out to the end user. While Facebook, Twitter, […]
Webinar: Tips & Tools for Facebook Marketing Success
Live webinar was October 11, 2013. Watch the webinar on-demand by filling out the form below. Facebook has become a focal point of many companies’ social media and marketing strategies and it’s on marketers to keep up with Facebook’s constant changes and best practices. Facebook marketing can range from very […]
5 Ways to Become More Efficient In Your Social Media Marketing Efforts
Stop pulling your hair out and stressing about social media marketing. I know first hand how managing a company’s social media efforts can quickly eat up your time, and like most marketers, social media is only a fraction of what we’re responsible for and have time to do. I’ve found […]
Three Things You MUST Identify Before You Get Started On Social Media
Before you begin your social media journey or create a social media strategy for your business, there are certain steps you must take to prepare and to not leave yourself saying “now what?”. Step 1 – Identify Your Objective In business, we all know that there’s really only one objective, […]
How Eight Company Departments Contribute to Social Media Differently
Before you create a social media strategy for your business, you need to identify who is going to contribute and how. So, who in a company should “do” social media? Everyone. The answer is cliché, but everyone can play a part in the social media mix; social media spans across […]
How Social Media is Bringing Business “Back to the Butcher”
Business in “The Good Ol’ Days” To understand the role of social media in business today, you need to understand how it plays in to the big picture of things. For example, in our grandparents’ time, or in my case my grandparents, great grandparents, or maybe even earlier, everyone had […]
Webinar: How to Create a Social Media Strategy in 9 Easy Steps
Live webinar was June 14, 2013. Watch the webinar on-demand by filling out the form below. Social Media has become a vital part of a company’s marketing mix, but many people don’t even know where to start. Whether you decide to use one platform or all of them, creating a […]
WTWH Media Welcomes Jennifer Calhoon To Its Social Media Team
WTWH Media, LLC, would like to welcome the newest member to its social media team, Jennifer Calhoon. Jennifer joins WTWH Media as the Social Media Marketing Intern and is very excited to get her professional career underway. A Baldwin Wallace University graduate with a B.A. in Public Relations and a minor in […]
Infographic: What You Need to Know About Twitter Hashtags
Twitter Hashtags are one of the most overlooked yet powerful factors of any tweet. They can connect people from the four corners of the globe and rally them behind a particular subject or topic. Linda Cheung, a woman who wanted to attend the LEX conference but was unable to do so, […]
4 Insanely Easy Ways To Measure Social Media ROI
Showing social media ROI can be very difficult, and depending on your business, it can consist of many layers. Irregardless, here are 4 simple things you can implement that help you track leads, sales and social media ROI. 1) Offer Coupons & Secret Codes Through your social media pages, offer […]
Debate: Should Universities Be Teaching Social Media Marketing?
A few weeks ago, I wrote a post about 6 interview questions you should ask a social media marketing manager. Little did I know that it would start a big debate in many LinkedIn groups I’m in as to whether or not I was holding the bar too high for […]
7 Pinterest Best Practices – Social Media Marketing World 2013 Recap
Social Media Marketing World 2013 in San Diego was a conference first of its kind. It was nice to have a large conference that was dedicated solely to social media marketing and not packaged together with SEO, online or content marketing. While I was there I learned some Pinterest best […]
10 Social Media Best Practices for Businesses
Social media has carved out its niche in business, and now that people and companies are there, they’re trying to learn how to properly use it. I’ve compiled a list of ten do’s and don’ts of social media best practices for business. Do’s 1) Use Social Media as a […]
6 Interview Questions You Should Ask A Social Media Manager
Social media manager has become a hot title on job boards recently, and I’m right in there with them. In the past few weeks, I’ve been interviewing for a social media internship and I’ve been amazed at the lack of real social media talent that’s out there. Everyone thinks that just […]
9 Simple Calculations to Help You Measure Social Media ROI
Determining your social media ROI can be very difficult and frustrating. No one has been able to come up with a one-size-fits-all solution, and I attribute that primarily to the fact that everybody has different goals of what they want from social media. Below, I’ve posted nine simple calculations that […]
An Infographic History of Social Media
Social media has arguably been the biggest buzz word in the business realm for almost a decade now. “How do we use it?” “How do you show ROI?” “What’s its long-term viability?” While no one has the concrete answers to these questions, one thing you need to determine the future […]