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  • July 8, 2014
  • Lance Brown
  • 1 Comment
  • 463 Views
  • 0 Likes

What Are Facebook Verified Pages and How Can I Get One?

In 2013, Facebook rolled out “verified pages” where they place a blue badge next to popular pages to help seekers filter out authentic pages from the impersonators. I recently found that two of WTWH Media’s publications had their accounts verified by Facebook (Design World & Solar Power World), so I […]
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  • June 24, 2014
  • Lance Brown
  • 0 Comments
  • 274 Views
  • 0 Likes

Debate: Should Universities Be Teaching Social Media Marketing?

A while back, I wrote a post about 6 interview questions you should ask a social media manager. Little did I know that it would start a big debate in many LinkedIn groups I’m in as to whether or not I was holding the bar too high for hiring a […]
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  • June 23, 2014
  • Lance Brown
  • 0 Comments
  • 340 Views
  • 0 Likes

15 Tips To Executing A Fantastic Webinar

A smart, well-run webinar can be one of the most powerful tools in a marketer’s repertoire. If you’re able to put together a well-thought out, content-rich webinar that helps solve a problem for your audience, you’ll be well on your way to becoming an authority  in your field. Below, we’ll outline some of the tips that can […]
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3 Insanely Easy Ways To Make Your Blog Posts More Interactive
  • February 28, 2014
  • Lance Brown
  • 0 Comments
  • 347 Views
  • 0 Likes

3 Insanely Easy Ways To Make Your Blog Posts More Interactive

Blogging is becoming more and more essential for businesses to stay on top of their game, especially when it comes to their content marketing strategies. As I read blogs, I’ve notice three things that most people DON’T do that could help improve interaction within the posts, boost social sharing, and […]
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slideshare marketing
  • January 30, 2014
  • Lance Brown
  • 1 Comment
  • 739 Views
  • 0 Likes

8 Reasons Why SlideShare is Important for Social Media Marketing

Social media marketing is here to stay, and I think most marketers have come to accept that and embrace it. Many companies are learning that social media platforms are a great catalyst in which to distribute their message and get their content out to the end user. While Facebook, Twitter, […]
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webinar: tips & tools for facebook marketing success
  • October 11, 2013
  • Lance Brown
  • 0 Comments
  • 204 Views
  • 0 Likes

Webinar: Tips & Tools for Facebook Marketing Success

Live webinar was October 11, 2013. Watch the webinar on-demand by filling out the form below. Facebook has become a focal point of many companies’ social media and marketing strategies and it’s on marketers to keep up with Facebook’s constant changes and best practices. Facebook marketing can range from very […]
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5 Ways to Become More Efficient In Your Social Media Marketing Efforts
  • September 10, 2013
  • Lance Brown
  • 1 Comment
  • 291 Views
  • 0 Likes

5 Ways to Become More Efficient In Your Social Media Marketing Efforts

Stop pulling your hair out and stressing about social media marketing. I know first hand how managing a company’s social media efforts can quickly eat up your time, and like most marketers, social media is only a fraction of what we’re responsible for and have time to do. I’ve found […]
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Three Things You MUST Identify Before You Get Started On Social Media
  • July 19, 2013
  • Lance Brown
  • 1 Comment
  • 806 Views
  • 0 Likes

Three Things You MUST Identify Before You Get Started On Social Media

Before you begin your social media journey or create a social media strategy for your business, there are certain steps you must take to prepare and to not leave yourself saying “now what?”. Step 1 – Identify Your Objective In business, we all know that there’s really only one objective, […]
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How Eight Company Departments Contribute to Social Media Differently
  • July 5, 2013
  • Lance Brown
  • 0 Comments
  • 1933 Views
  • 0 Likes

How Eight Company Departments Contribute to Social Media Differently

Before you create a social media strategy for your business, you need to identify who is going to contribute and how. So, who in a company should “do” social media? Everyone. The answer is cliché, but everyone can play a part in the social media mix; social media spans across […]
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  • June 21, 2013
  • Lance Brown
  • 0 Comments
  • 348 Views
  • 0 Likes

How Social Media is Bringing Business “Back to the Butcher”

Business in “The Good Ol’ Days” To understand the role of social media in business today, you need to understand how it plays in to the big picture of things. For example, in our grandparents’ time, or in my case my grandparents, great grandparents, or maybe even earlier, everyone had […]
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Social media strategy webinar
  • May 31, 2013
  • Lance Brown
  • 1 Comment
  • 194 Views
  • 0 Likes

Webinar: How to Create a Social Media Strategy in 9 Easy Steps

Live webinar was June 14, 2013. Watch the webinar on-demand by filling out the form below. Social Media has become a vital part of a company’s marketing mix, but many people don’t even know where to start. Whether you decide to use one platform or all of them, creating a […]
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  • May 30, 2013
  • Lance Brown
  • 0 Comments
  • 196 Views
  • 0 Likes

WTWH Media Welcomes Jennifer Calhoon To Its Social Media Team

WTWH Media, LLC, would like to welcome the newest member to its social media team, Jennifer Calhoon. Jennifer joins WTWH Media as the Social Media Marketing Intern and is very excited to get her professional career underway. A Baldwin Wallace University graduate with a B.A. in Public Relations and a minor in […]
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what you need to know about twitter hashtags
  • May 24, 2013
  • Lance Brown
  • 1 Comment
  • 355 Views
  • 0 Likes

Infographic: What You Need to Know About Twitter Hashtags

Twitter Hashtags are one of the most overlooked yet powerful factors of any tweet. They can connect people from the four corners of the globe and rally them behind a particular subject or topic. Linda Cheung, a woman who wanted to attend the LEX conference but was unable to do so, […]
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google analytics social goals
  • May 10, 2013
  • Lance Brown
  • 0 Comments
  • 214 Views
  • 0 Likes

4 Insanely Easy Ways To Measure Social Media ROI

Showing social media ROI can be very difficult, and depending on your business, it can consist of many layers. Irregardless, here are 4 simple things you can implement that help you track leads, sales and social media ROI. 1) Offer Coupons & Secret Codes Through your social media pages, offer […]
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Should universities be teaching social media marketing?
  • May 3, 2013
  • Lance Brown
  • 1 Comment
  • 0 Views
  • 0 Likes

Debate: Should Universities Be Teaching Social Media Marketing?

A few weeks ago, I wrote a post about 6 interview questions you should ask a social media marketing manager. Little did I know that it would start a big debate in many LinkedIn groups I’m in as to whether or not I was holding the bar too high for […]
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7 Pinterest best practices
  • April 19, 2013
  • Lance Brown
  • 5 Comments
  • 393 Views
  • 0 Likes

7 Pinterest Best Practices – Social Media Marketing World 2013 Recap

Social Media Marketing World 2013 in San Diego was a conference first of its kind. It was nice to have a large conference that was dedicated solely to social media marketing and not packaged together with SEO, online or content marketing. While I was there I learned some Pinterest best […]
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social media best practices
  • April 5, 2013
  • Lance Brown
  • 4 Comments
  • 485 Views
  • 0 Likes

10 Social Media Best Practices for Businesses

Social media has carved out its niche in business, and now that people and companies are there, they’re trying to learn how to properly use it. I’ve compiled a list of ten do’s and don’ts of social media best practices for business.   Do’s 1) Use Social Media as a […]
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6 social media questions you should ask a social media manager
  • March 29, 2013
  • Lance Brown
  • 19 Comments
  • 1261 Views
  • 0 Likes

6 Interview Questions You Should Ask A Social Media Manager

Social media manager has become a hot title on job boards recently, and I’m right in there with them. In the past few weeks, I’ve been interviewing for a social media internship and I’ve been amazed at the lack of real social media talent that’s out there. Everyone thinks that just […]
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9 simple calculations to measure social media ROI
  • March 22, 2013
  • Lance Brown
  • 4 Comments
  • 339 Views
  • 0 Likes

9 Simple Calculations to Help You Measure Social Media ROI

Determining your social media ROI can be very difficult and frustrating. No one has been able to come up with a one-size-fits-all solution, and I attribute that primarily to the fact that everybody has different goals of what they want from social media. Below, I’ve posted nine simple calculations that […]
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  • March 15, 2013
  • Lance Brown
  • 1 Comment
  • 709 Views
  • 0 Likes

An Infographic History of Social Media

Social media has arguably been the biggest buzz word in the business realm for almost a decade now. “How do we use it?” “How do you show ROI?” “What’s its long-term viability?” While no one has the concrete answers to these questions, one thing you need to determine the future […]
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