In 2013, Facebook rolled out “verified pages” where they place a blue badge next to popular pages to help seekers filter out authentic pages from the impersonators. I recently found that two of WTWH Media’s publications had their accounts verified by Facebook (Design World & Solar Power World), so I looked more into what it […]
Debate: Should Universities Be Teaching Social Media Marketing?
A while back, I wrote a post about 6 interview questions you should ask a social media manager. Little did I know that it would start a big debate in many LinkedIn groups I’m in as to whether or not I was holding the bar too high for hiring a social media marketing intern. With […]
15 Tips To Executing A Fantastic Webinar
A smart, well-run webinar can be one of the most powerful tools in a marketer’s repertoire. If you’re able to put together a well-thought out, content-rich webinar that helps solve a problem for your audience, you’ll be well on your way to becoming an authority in your field. Below, we’ll outline some of the tips that can help you put on a […]
3 Insanely Easy Ways To Make Your Blog Posts More Interactive
Blogging is becoming more and more essential for businesses to stay on top of their game, especially when it comes to their content marketing strategies. As I read blogs, I’ve notice three things that most people DON’T do that could help improve interaction within the posts, boost social sharing, and increase your time on site. […]
8 Reasons Why SlideShare is Important for Social Media Marketing
Social media marketing is here to stay, and I think most marketers have come to accept that and embrace it. Many companies are learning that social media platforms are a great catalyst in which to distribute their message and get their content out to the end user. While Facebook, Twitter, YouTube, LinkedIn, and Google+ dominate […]
Webinar: Tips & Tools for Facebook Marketing Success
Live webinar was October 11, 2013. Watch the webinar on-demand by filling out the form below. Facebook has become a focal point of many companies’ social media and marketing strategies and it’s on marketers to keep up with Facebook’s constant changes and best practices. Facebook marketing can range from very simple to very complex depending […]
5 Ways to Become More Efficient In Your Social Media Marketing Efforts
Stop pulling your hair out and stressing about social media marketing. I know first hand how managing a company’s social media efforts can quickly eat up your time, and like most marketers, social media is only a fraction of what we’re responsible for and have time to do. I’ve found 5 things that have helped […]
Three Things You MUST Identify Before You Get Started On Social Media
Before you begin your social media journey or create a social media strategy for your business, there are certain steps you must take to prepare and to not leave yourself saying “now what?”. Step 1 – Identify Your Objective In business, we all know that there’s really only one objective, and that is to make […]
How Eight Company Departments Contribute to Social Media Differently
Before you create a social media strategy for your business, you need to identify who is going to contribute and how. So, who in a company should “do” social media? Everyone. The answer is cliché, but everyone can play a part in the social media mix; social media spans across many different departments. Here’s a […]
How Social Media is Bringing Business “Back to the Butcher”
Business in “The Good Ol’ Days” To understand the role of social media in business today, you need to understand how it plays in to the big picture of things. For example, in our grandparents’ time, or in my case my grandparents, great grandparents, or maybe even earlier, everyone had a local butcher that they […]
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