One of the last major social platforms to join the Stories club, Twitter announced their latest feature, Fleets. Fleets will allow Twitter users to post text, photos, and videos that will disappear after 24 hours. Like Snapchat, Facebook, and Instagram Stories, when a Fleet is shared, it will appear at the top of the Twitter […]
Taking It Behind the Scenes on Social Media
Social media is great for promoting services and products, but it is also great for connecting with your audience on a personal level. One way to do this is by sharing behind-the-scenes content. Behind-the-scenes content is exactly what it sounds like. It is content that shows the audience the company’s culture, staff, and the everyday […]
Facebook Ads Shrinking on Mobile News Feed
On August 19, Facebook will be rolling out some changes to their ads appearing in the Mobile News Feed. What’s the reasoning behind Facebook’s changes to the ad format? According to the Facebook Business blog, it is to “match the look and feel of the new Facebook design introduced earlier this year.” The new design, […]
What is a Keyword Gap Analysis?
When it comes to SEO, it’s more of a marathon than a sprint. No matter the pace, there is still competition to rank number one on search engines. A keyword gap analysis allows you to compare your keyword rankings to another domain’s rankings. This will help you discover opportunities you may be missing. From this […]
Take A Journey with Instagram Stories
Whenever I am talking to someone about social media, I always talk about showing everyone your company’s journey. Whether you’re releasing a new product, going to a tradeshow, or even showing what’s going on behind the scenes. Your audience wants to see that process and have an inside look at what they normally don’t have […]
Tools to Help Spice Up Your Social Media Presence
When you’re scrolling through social media, you come across hundreds, if not thousands of posts. Many people don’t stop to read every single one. That means a lot of posts are not being seen. How do you solve this problem? Make attention-grabbing posts that include images, GIFs, and videos to gain the social media presence […]
How to Optimize Your Twitter Schedule
There are over 67 million active Twitter users in the US every month, according to Business of Apps. This can make it complicated when trying to create engagement with your specific target audience due to the huge flow of tweets that come across each user’s screen. To help marketers better understand their followers and Twitter’s […]
MozCon 2018: Mobile-First Indexing or a Whole New Google
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2018. Cindy Krum, CEO and Founder of MobileMoxie, LLC, took the MozCon stage to explain the emergence of voice-search and how marketers are struggling to understand how their website and their job will change, as searches focus more on entity […]
MozCon 2018: You Don’t Know SEO
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2018. View the full presentation here. On the last day of MozCon, Michael King, Founder/Managing Director of iPullRank, took the stage to present his talk inspired by a series of books called, “You Don’t Know JavaScript,” written by Kyle Simpson. King’s […]
MozCon 2018: Lies, Damned Lies & Analytics
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2018. SEO involves lots of numbers: links, rankings, bounce rates, loads times, and revenue. SEO veteran Russ Jones explained during his presentation at MozCon, “Lies, Damned Lies & Analytics,” that the data marketers depend on to make decisions is often […]
