What are Google Algorithm Updates?
To deliver the best results possible to someone searching for something, Google makes adjustments to its algorithm to help improve the quality and relevance of the search results. Every year there are hundreds of updates, minor and major, focusing on everything from the quality of content and understanding the context […]
7 Ways to Stay Organized on Social Media
Communication, content, and engagement are all necessary when it comes to social media. With that in mind, it’s important to stay organized so all three of these are being executed. Along with our friends from Sprout Social, we’ve put together a list to help you stay organized while managing your […]
3 Ways to Use Google Trends When Creating Content
Most of you have probably heard of or used Google Trends. If you haven’t, Google Trends is a free Google tool used to analyze trends in search behavior. It can be fun to see the history of a search term’s popularity over the course of the years. Google Trends can […]
Now is the Perfect Time to Create Content
How much relevant content do you have on your website? Maybe you have a neglected blog waiting for some attention or maybe you have little to no content at all because you just didn’t have the time to create any. Do you have some downtime now because of everything going […]
Twitter “Fleets” Are Coming. What You Need to Know
One of the last major social platforms to join the Stories club, Twitter announced their latest feature, Fleets. Fleets will allow Twitter users to post text, photos, and videos that will disappear after 24 hours. Like Snapchat, Facebook, and Instagram Stories, when a Fleet is shared, it will appear at […]
Taking It Behind the Scenes on Social Media
Social media is great for promoting services and products, but it is also great for connecting with your audience on a personal level. One way to do this is by sharing behind-the-scenes content. Behind-the-scenes content is exactly what it sounds like. It is content that shows the audience the company’s […]
Facebook Ads Shrinking on Mobile News Feed
On August 19, Facebook will be rolling out some changes to their ads appearing in the Mobile News Feed. What’s the reasoning behind Facebook’s changes to the ad format? According to the Facebook Business blog, it is to “match the look and feel of the new Facebook design introduced earlier […]
What is a Keyword Gap Analysis?
When it comes to SEO, it’s more of a marathon than a sprint. No matter the pace, there is still competition to rank number one on search engines. A keyword gap analysis allows you to compare your keyword rankings to another domain’s rankings. This will help you discover opportunities you […]
Take A Journey with Instagram Stories
Whenever I am talking to someone about social media, I always talk about showing everyone your company’s journey. Whether you’re releasing a new product, going to a tradeshow, or even showing what’s going on behind the scenes. Your audience wants to see that process and have an inside look at […]
Tools to Help Spice Up Your Social Media Presence
When you’re scrolling through social media, you come across hundreds, if not thousands of posts. Many people don’t stop to read every single one. That means a lot of posts are not being seen. How do you solve this problem? Make attention-grabbing posts that include images, GIFs, and videos to […]
How to Optimize Your Twitter Schedule
There are over 67 million active Twitter users in the US every month, according to Business of Apps. This can make it complicated when trying to create engagement with your specific target audience due to the huge flow of tweets that come across each user’s screen. To help marketers better […]
MozCon 2018: Mobile-First Indexing or a Whole New Google
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2018. Cindy Krum, CEO and Founder of MobileMoxie, LLC, took the MozCon stage to explain the emergence of voice-search and how marketers are struggling to understand how their website and their job will change, as […]
MozCon 2018: You Don’t Know SEO
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2018. View the full presentation here. On the last day of MozCon, Michael King, Founder/Managing Director of iPullRank, took the stage to present his talk inspired by a series of books called, “You Don’t Know JavaScript,” […]
MozCon 2018: Lies, Damned Lies & Analytics
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2018. SEO involves lots of numbers: links, rankings, bounce rates, loads times, and revenue. SEO veteran Russ Jones explained during his presentation at MozCon, “Lies, Damned Lies & Analytics,” that the data marketers depend on […]
Why you should invest in SEO
Search engine optimization (SEO) is “the practice of increasing the quantity and quality of traffic to your website through organic search engine results,” according to Moz. If you’re not already investing in SEO, here are three reasons why you should: Search Engine Visibility Before we dive deep into why you […]
Twitter Changes to 280 Characters: Pros and Cons
Well, it finally happened. Last week, Twitter changed their character limit from 140 to 280. From what I’ve seen and heard, the reactions are mixed. With the increase comes new creative ways for marketers to get their message across and potentially many long, boring tweets. Pros More Freedom With 140 […]
MozCon 2017: Data-Driven Design
Oli Gardner, Co-founder of Unbounce, spoke on making decisions based on trends and not data. “Being trendy doesn’t make it right,” he explained. He went on to talk about a process that could help make decisions based on data. Before we jump into his design process, Gardner conducted a survey […]
MozCon 2017: I’d Rather Be Thanked Than Ranked
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. Ranked, No Biz Wil Reynolds, founder of Seer Interactive, started off by talking about his vision of ranking for keywords relating to SEO like “seo company,” “seo agency,” and “seo consultant.” He was ranking […]
MozCon 2017: The State of SEO & How to Survive Google’s Trojan Horsing of the Web
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. Rand Fishkin began his presentation with a story about Celebrity Net Worth, a website that lists the net worth of celebrities, and Google wanting to use their datasets. Celebrity Net Worth (CNW) had received […]
MozCon 2017: Customer-Driven Copy That Converts
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. “Are you thinking about copy all wrong?” was the first question Joel Klettke asked the MozCon audience during his presentation. Well let’s think about that: Headline ✓, sub headline ✓, image ✓, call to […]