Search engine optimization (SEO) is “the practice of increasing the quantity and quality of traffic to your website through organic search engine results,” according to Moz. If you’re not already investing in SEO, here are three reasons why you should: Search Engine Visibility Before we dive deep into why you should invest in SEO, let’s […]
Twitter Changes to 280 Characters: Pros and Cons
Well, it finally happened. Last week, Twitter changed their character limit from 140 to 280. From what I’ve seen and heard, the reactions are mixed. With the increase comes new creative ways for marketers to get their message across and potentially many long, boring tweets. Pros More Freedom With 140 characters, there were only so […]
MozCon 2017: Data-Driven Design
Oli Gardner, Co-founder of Unbounce, spoke on making decisions based on trends and not data. “Being trendy doesn’t make it right,” he explained. He went on to talk about a process that could help make decisions based on data. Before we jump into his design process, Gardner conducted a survey of 700 people who work […]
MozCon 2017: I’d Rather Be Thanked Than Ranked
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. Ranked, No Biz Wil Reynolds, founder of Seer Interactive, started off by talking about his vision of ranking for keywords relating to SEO like “seo company,” “seo agency,” and “seo consultant.” He was ranking high for most of these […]
MozCon 2017: The State of SEO & How to Survive Google’s Trojan Horsing of the Web
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. Rand Fishkin began his presentation with a story about Celebrity Net Worth, a website that lists the net worth of celebrities, and Google wanting to use their datasets. Celebrity Net Worth (CNW) had received an email from an organization […]
MozCon 2017: Customer-Driven Copy That Converts
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. “Are you thinking about copy all wrong?” was the first question Joel Klettke asked the MozCon audience during his presentation. Well let’s think about that: Headline ✓, sub headline ✓, image ✓, call to action ✓, social proof ✓. […]
MozCon 2017: Facing the Future – 5 Simple Tactics for Scary Changes in SEO
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. Dr. Pete Meyers ended day two of MozCon by talking about five changes in SEO. For each change, he gave a tactic that everyone could use to get ahead of the curve. Five changes in SEO: 1) HTTPS HTTPS […]
You Can’t Ignore Mobile Any Longer — Why You Need a Mobile Optimized Website
Before we get into the topic of mobile optimized websites, I want you to make a quick observation. If you are at work, taking a walk, shopping, etc., look around and see how many people are looking at their mobile device. If that doesn’t convince you, here are a few reasons to optimize your website […]
How to Use Facebook Live at a Tradeshow
Have you ever been to a tradeshow and wished you could share FAQs or a product demo with your online audience at that exact moment? Well, Facebook Live lets you do exactly that. With the click of a button, you can go live to your Facebook followers. Before you try this at the next trade […]
Have You Looked at Your Google Analytics Lately?
When’s the last time you looked at your Google Analytics? A day, month, year, or maybe you’ve never taken a look at all? Google Analytics can help in many ways from fine tuning your website to content creation. See the big picture or the detailed data helping drive traffic to your website. By the way, […]
