The Advantage of Inside Influencers
When you think of influencers, you often think big picture, more well-known celebrities like Ed Sheeran or Taylor Swift. However, because of TikTok, Youtube, and fantastic storytelling everyday people have broken this cycle and have become influencers themselves. First, let’s define an influencer; as a person with the ability to […]
Ways to Effectively Cover B2B Events Through Social Media
B2B event marketing promotes a product, brand, or service through interactions with the ultimate goal of actualized business values, such as customer retention, increased event revenue, sales promotion, business relationship, and brand awareness. Although we had the technology to have webinars, video calls, and podcasts beginning in the 1990s, these […]
Simple Solutions for Storytelling
In the B2B industry, it can be easy to get caught up in selling your products or services. However, a better way to captivate and engage your audience is through storytelling. Let’s dive into the types of storytelling, how to build a story and how to make your content memorable […]