The hardest part about working in social media marketing? The platforms are constantly updating… So what are the latest updates every social media marketing professional should already know about? Twitter Creates Personas to Help Advertisers Better Target Customers Twitter already offers ways to advertise to select audiences but now advertisers can select a demographic by choosing a persona […]
Social Media Basics: How to Create the Perfect Tweet
It might sound crazy but there really is a formula to create the perfect tweet, luckily it’s not actually a top secret formula. Keep the following tips in mind to create the perfect tweet and increase engagement! Includes a Shortened URL: The most important part of a tweet is the URL; this will enable customers to […]
#MediaCLE: Step-by-step Social Media that Works
Cathy McPhillips and Monina Wagner with Content Marketing Institute shared social media tips today at #MediaCLE. Social media marketing has been an amazing progression starting off with unpaid interns managing the platforms to now having talented community managers with actual strategies! One of the best tips from Cathy and Monina? Create a channel plan! Don’t […]
Why Am I Losing Facebook Likes?
Facebook is spring-cleaning! If you notice a significant drop in your company’s Facebook page likes this week don’t panic. Facebook announced plans to begin removing likes on Pages from accounts that have been voluntarily deactivated or memorialized. Drops have already started and will likely continue over the next several weeks. Facebook states: “To make […]
Google+ Splitting Photos and Streams
Google+ already features Photos and Streams but Google just announced these features will now be split. Google VP and one of Google+’s key creators Bradley Horowitz announced the change on his Google+ page March 1st stating, “Just wanted to confirm that the rumors are true — I’m excited to be running Google’s Photos and Streams products! It’s important to […]
YouTube Best Practices
-Make a good first impression: Start the video off right with a well-written title and a good thumbnail. Don’t forget to add additional materials such as logos, text, photos, or other videos. Once you have the video uploaded be sure to share it on other social channels. -It’s all about the content: Provide content that […]
5 Best Practices for Facebook Success
-Have a complete profile. When creating a Facebook business page don’t forget to complete the ‘About’ section. Add a short company bio, select a category, include the date founded, and contact information. For bonus points there is also space to add company awards and a mission statement. Most importantly do not forget to include the […]
Why Are Webinars So Effective?
Webinars are often used in B2B and have often been used as a tool to generate leads but there are many more benefits to webinars than generating leads. Content Marketing Institute research shows that B2B marketers rate webinars as one of the top 12 most frequently used tactics and is one of the top five […]
How to Create Compelling Content Marketing at a Tradeshow… Quickly!
Utilize Twitter: Twitter is the best platform to utilize at conferences and tradeshows because it is a real-time newsfeed. Many events take advantage of this and create a hashtag for attendees to use while “live-tweeting” the event. To better engage in the online discussions create a focus list for the event hashtag in Tweetdeck to […]
