LinkedIn advertising is a great way to effectively reach executives and decision makers right in their newsfeed. Compared to other paid advertising players like Google AdWords and Facebook Ads, LinkedIn’s targeting options are much more advanced. You’re able to target by job title, industry, degree, company, and much more. When you’re creating a LinkedIn campaign, […]
What You Need to Know About Facebook’s Latest News Feed Change
It’s hard to remember the time when our Facebook News Feeds weren’t cluttered with ads and branded content. It seems that over the years, the social media platform has abandoned its ways as a social platform connecting people, and focused on distributing news and online ads. Perhaps this is one of the reasons why Facebook has been […]
4 Social Media Updates You Should Know About
Keeping up with the latest trends and updates in the social media space is harder than keeping up with the crazy Kardashian family. It seems like every week we hear about Instagram copying another Snapchat feature in the on-going battle between the two platforms. Here are four social media updates you should know about. Update […]
YouTube SEO: How to Optimize YouTube Videos
Let’s talk about YouTube SEO. As the second biggest search engine, YouTube provides marketers with a huge opportunity to increase their site traffic. Just like Google, YouTube has its own algorithm that decides the ranking of the search results. By optimizing your videos for YouTube, you’ll make it easier for your intended audience to find […]
MozCon 2017: Up and to the Right – Growing Traffic, Conversions & Revenue
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. You can find the full presentation here. Matthew Barby, Global Head of Growth & SEO at HubSpot, took the stage at MozCon 2017. He started off by talking about how having a bag of tricks that you can use […]
MozCon 2017: 8 Paid Promo Tactics That Will Get You to Quit Organic Traffic
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. You can find the full presentation here. Kane Jamison, Founder of Content Harmony, spoke at MozCon 2017 about paid promotion tactics that truly work. We’ve all been through the traffic dying on Google Analytics. As a content marketer, how […]
MozCon 2017: What We Learned From Reddit & How It Can Help Your Brand Take Content Marketing to the Next Level
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. You can find the full presentation here. Daniel Russell is the Director at Go Fish Digital. He gave a great talk about the power of Reddit. We all know coming up with new content ideas on a regular basis […]
MozCon 2017: Why Email Marketing Is Key to Maximizing Marketing ROI
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. You can find the full presentation here Justine Jordan, VP of Marketing at Litmus, gave a great talk on the importance of email marketing and how it can ruin brands. Jordan was a big fan of the Wi-Fi hotspot […]
MozCon 2017: How to Execute Lean SEO to Increase Qualified Leads
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. You can find the full presentation here. Britney Muller, Head of SEO at Moz, took the stage and began talking about secrets. We all have them, even our websites. Stop and ask yourself – what secrets is your website […]
How to Create Website Content with The Rule of 52
Content is the foundation of your website and a key tool in helping reach your company’s marketing objectives. If you’re struggling to create content for your website in the engineering industry, you’re not alone. Marketing teams are only so big and technical content can sometimes be difficult to produce. Engineers or product managers have the […]
