It’s no secret that search engine optimization (SEO) is a crucial part of every digital marketing strategy. Achieving high search engine rankings not only boosts organic website traffic, but also drives leads for your business. To put it simply, SEO can be split into two critical categories – on-page SEO and off-page SEO. Off-page SEO […]
Competitive Research for SEO
Competitive research is an important activity for any marketing strategy. Without competitor research, how can you make a better product? The same applies for digital marketing. Without competitor research, how will you attract more users to your brand’s website? Before investing in an SEO campaign, it’s imperative to understand the competitive landscape. Importance of the […]
Aligning Content Marketing with the Buyer’s Journey
According to a report by Forrester, today’s B2B buyers are more self-directed than ever before. 60% prefer not to interact with a sales rep as the primary source of information; 68% prefer to research on their own, online; and 62% say they can now develop selection criteria or finalize a vendor list — based solely […]
Buyer Personas for Social Media
A well-crafted buyer persona allows you to personalize the marketing experience for your ideal customer. This method humanizes your target audience which in turn, humanizes your social marketing campaign. Engagement is one of the most important metrics in social reporting. Our overall goal with a social campaign is to have people engage with our brand, […]
