Sustaining Content Marketing with Limited Resources
In this article, we discuss sustaining content marketing programs in tough times and offer ideas to help overcome or at least cope with the constraints.
The Impact of The Great Resignation on Content Marketing
This is the second installment of a 6-part series discussing the Content Marketing challenges our clients face and some ideas to help overcome them.
Why is Today’s Content Marketing so Challenging?
This is the first installment of a 6-part series discussing the Content Marketing challenges our clients face and some ideas to help overcome them.
The Return of In-Person Events in 2022
In-person industry events are making a comeback, but will they look the same as they did pre-COVID. We don't think so. Read more here!
The Best Social Media Channels for Manufacturers
When used in conjunction with quality content creation, social media can be a powerful tool for marketers in the manufacturing industry. Learn more here!
How Manufacturers Use Content Marketing in 2022
Content marketing is an incredibly powerful tool for marketers, but how does it impact the manufacturing industry specifically? Let's find out!
Cause-Driven Marketing for Engineers
Consumers expect their favourite brands to not only take a stand on social issues, but to lead the way. Learn more about cause-driven marketing!
Which Forms of Content Should I Outsource?
Outsourcing can be a powerful tool for technical marketers. Learn more about what kinds of content creation you should consider outsourcing.
Using Reddit to Market to Engineers
Marketers to engineers should consider Reddit as another social media platform to reach their audience. Here is what you need to know about using Reddit!
Do I Need Marketing Automation? Here are the Signs…
Nearly one third of technical marketers are not using a marketing automation platform. Learn why these tools are so essential to growing revenues!
Content Marketing in 2021
We surveyed technical marketers to understand how they are using content in 2021, and how their content strategies might have changed since the pandemic.
The Impact of COVID-19 on Technical Marketing: According to the Data
We surveyed technical marketers to better understand how the COVID-19 pandemic impacted them, and how it is shaping their strategies in 2021. Click here for more.
5 Critical Areas of Focus for Better Email Marketing Results!
Email marketing is the most impactful and cost-effective tool marketers have at their disposal. Here are some great tips to help maximize your results.
B2B Marketing Trends Fueled by COVID-19
COVID-19 disrupted marketing strategies in every industry. Here are some trends we've identified as important as we look toward a post-pandemic future.
Marketing to Engineers on Social Media in 2020
This may be a great time to recalibrate your social media strategy. This blog highlights latest trends in how engineers consume content on social media.