Analyzing the B2B buying process is much more complex than in the consumer world. Purchase decisions are made by groups, across multiple locations, and over longer periods of time. Through the use of artificial intelligence and machine learning, B2B marketers can engage with their best prospects through a variety of highly-targeted & ROI-focused programs.
Analyze the business content consumption of users at hundreds of thousands of manufacturing companies and display ads to users in these audiences.
Treat individual accounts or prospects as targeted markets and implement highly-customized marketing campaigns to them.
Target site users with relevant content/offers based on what content they have an affinity for on our sites based on their content consumption habits.
Affinity audiences are useful to companies who are looking to raise awareness and drive consideration among affinity groups that have a strong interest in their products.
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An affinity audience is a group of users who, through their ongoing content consumption habits on our 80+ websites, have exhibited high interest in a topic or group of topics.
Once an affinity audience has been identified, sponsors can then deliver content like whitepapers, ebooks, or application stories to the audience while they browse our sites. Only those users identifed with that specific affinity will be presented with the call to action.
Further engage your content affinity users with targeted email campaigns and offers that compliment your affinity messaging.
With intent marketing, you can learn which companies are doing research on topics related to your products or services, long before a potential buyer identifies themself to you or visits your website.
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Through WTWH's participation in a B2B data co-op of media companies, agencies, and tech providers, we can monitor the content consumption habits of over 5,800+business topics.
Create an audience based on intent topics and other firmographic criteria like industry, geographic location, and job function, then target display ads to users with active intent for your products or services.
While intent can be derived from keyword terms, machine learning provides richer context, incorporating additional content consumption and website activity.
Account-Based Marketing (ABM) involves a structured approach to developing and implementing highly customized campaigns to markets of one (accounts or prospects) with the added power of AI to only target users with very specific buying intent.
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Uses personalized campaigns designed to engage each account, basing the marketing message on the specific attributes and needs of the account.
Leverage your custom lists of target domains with buying intent filters to focus in on reaching qualified individuals exclusive to those companies. In addition, enhance your ABM campaign by reaching target accounts who are also subscribers to our brand lists.
Learn more about WTWH Media's AI For Marketing program and how it can help your business reach the ideal prospect today.