MozCon 2017: How To Get Big Links
The following post is part of WTWH Media Marketing Lab’s ongoing blog series from MozCon 2017. You can find the full presentation here. In an increasingly volatile and ever-changing SEO environment, building links for your organization or clients can be a difficult task that requires constant and consistent effort. In […]
Aligning Your Social Media Marketing To Your Business Goals
Social media marketing can be an effective component of your overall marketing strategy when properly aligned with your marketing goals. But where do you begin? Here are several steps you can take to integrate social media into your marketing strategy. Establish a Content Marketing Goal When developing a content marketing […]
WTWH Media Acquires TheRobotReport.com to expand Robotics Media Platform
Robotics site addition will create new opportunities across a wider range of robotic segments Cleveland, OH – Business-to-Business publisher, WTWH Media, LLC today announced it has acquired The Robot Report (TheRobotReport.com). Founded in 2008, The Robot Report gathers and reports industry news, tracks the business of robotics and has participated […]
How to Tailor Your Content for Twitter, Facebook and LinkedIn
There are many things that factor into running a successful social media campaign. Social media marketing is an ever-changing industry. As marketers we know that to run a successful campaign you need compelling and shareable content. We also need to know our audience and their interests. When writing content for […]
You Can’t Ignore Mobile Any Longer — Why You Need a Mobile Optimized Website
Before we get into the topic of mobile optimized websites, I want you to make a quick observation. If you are at work, taking a walk, shopping, etc., look around and see how many people are looking at their mobile device. If that doesn’t convince you, here are a few […]
Maximize Social Efforts with Twitter Analytics
The marketing sphere is constantly evolving – especially in analytics. Not only are we fortunate enough to have access to many free analytical tools, but social media platforms like Twitter are now offering free analytics tools as well. This is useful because it allows you to freely access rich sets […]
Reducing Your Paid Search Costs With Negative Keywords
When it comes to paid search optimization, it can be difficult to know where to begin. Additionally, devoting the time and resources required to make high impact optimizations can feel like an impossible task. Luckily, one of the simplest and quickest optimizations you can do also has one of the […]
How to Photograph to Best Market Your Product
Properly portraying your products through clear and professional visuals is an effective way to market your product and highlight its features. However, there is a difference between simply taking a photo and professionally shooting product images. Check out these simple steps to learn how to produce high-quality product images. Camera […]
How to Create Website Content with The Rule of 52
Content is the foundation of your website and a key tool in helping reach your company’s marketing objectives. If you’re struggling to create content for your website in the engineering industry, you’re not alone. Marketing teams are only so big and technical content can sometimes be difficult to produce. Engineers […]
Segmenting & Personalizing Emails to Advance Customer Engagement
Written by: Virginia Goulding At the recent B2B Online Digital and eCommerce Event for Manufacturers and Distributors in Chicago, Marta Dalton, director of B2B ecommerce for Coca-Cola, talked about how Coca-Cola uses segmentation and personalization in email campaigns to increase engagement. Coca-Cola’s B2B business includes an ecommerce site for its […]
How to Position Your Brand with the Millennial B2B Buyer
Written by: Virginia Goulding Did you know that 73% of Millennial workers are involved in decisions to purchase products or services for their companies? Because of Millennials hyper-connected and high-tech upbringing they approach the B2B buying process differently than previous generations. At the recent B2B Online Digital and eCommerce event […]
How National Instruments Transformed its eCommerce Experience
Written by: Virginia Goulding At the recent B2B Online Digital and eCommerce event for Manufacturers and Distributors in Chicago, I had the opportunity to listen to Gilbert Moreno, IT section manager of National Instruments (NI), explain how they transformed their ecommerce system to an effective data driven commerce experience. Like […]
What’s the Difference?: Facebook Ads & Boosted Posts
Is your business looking to dedicate a portion of its marketing budget to promotion on Facebook? If so, you should know this social media platform has two options that fit most budgets: an advertisement and a boosted post. But what’s the difference? Let’s take a look. An advertisement A Facebook advertisement […]
Webinar: Generating ROI & Brand Equity With a Digital Marketing Strategy
Learn how a dedicated digital marketing strategy can help you stay engaged with current customers and prospects, propel your brand and generate measurable ROI. In this webinar, we’ll cover: What is digital marketing and how it can benefit your brand Your digital assets and how to convert them into measurable […]
DeviceTalks, Medical Alley Partner to Create a World-Class, Medtech Experience Only at DeviceTalks Minnesota
ST. PAUL, Minn. — DeviceTalks and Medical Alley have, once again, partnered to bring a premier medical-device event to the Twin Cities this summer, for the fifth year in a row at DeviceTalks Minnesota on June 26-27th at the Intercontinental Riverside Hotel in St. Paul. The partnership allows for the creation […]
Why Quality Backlinks Should Be the Center of Your SEO Strategy
If you’re familiar with search engine optimization (SEO), or even if you’re just getting started with it, you’ve probably heard of backlinks. Simply put, backlinks (or inbound links) are any links that direct to a page on your website from another website. Since search engines use backlinks to determine your […]
How to Use Facebook Live at a Tradeshow
Have you ever been to a tradeshow and wished you could share FAQs or a product demo with your online audience at that exact moment? Well, Facebook Live lets you do exactly that. With the click of a button, you can go live to your Facebook followers. Before you try […]
Webinar: How to Market to the Top 500 Solar Contractors
Marketing to solar contractors is not an easy task. There are so many product components for contractors to choose from and there are so many channels you can use as a marketer to reach them. What drives buyers’ selections and what can you do to influence their […]
Pro Tips for Managing a Successful Webinar Program
People are attracted to webinars because they offer educational insight into an industry. They have become one of the most well-used forms of lead generation today and more companies are beginning to see the benefit of producing them. Like any event, webinars take a certain level of preparation; schedule a date and time, […]
Customizable Supplier Pages Available on All Networks
Updated info: Supplier Page opportunities across WTWH Media websites. Included sites: EE World Online Design World Fluid Power World Medical Design & Outsourcing Solar Power World Windpower Engineering & Development Each of these publications’ websites features customizable supplier page information giving readers the ability to find out complete information about […]