Webinars are often used in B2B and have often been used as a tool to generate leads but there are many more benefits to webinars than generating leads. Content Marketing Institute research shows that B2B marketers rate webinars as one of the top 12 most frequently used tactics and is one of the top five most effective tactics. Keep reading to learn why webinars are so effective for industrial marketers.
- Brings Existing Content to Life:
Use existing content like a whitepaper or a case study to help create a webinar. Use photos and diagrams to help bring the content to life on screen.
- Explain in Real-Time:
A webinar should feel like a virtual presentation. Speak clearly and take advantage of the opportunity to explain a concept as if you are talking in person. While there is the chance to make a mistake in a live webinar, an audience will be more likely to connect with a company listening to a real person speaking than reading a whitepaper.
- Answer Questions:
Give the audience the chance to ask questions about the presentation. This is a chance to connect with potential customers. Explain anything they didn’t understand or give them more information on products they are interested in.
- Provide Learning Visuals:
Don’t make a boring presentation! Use high-quality photos of the products or technologies the webinar is covering and make use of diagrams to help explain.
- Interested Leads:
Create niche webinars to find out which customers are interesting in what technologies or products. This can become a specialized list of leads for promoting product releases to an interested audience.