Twitter has opened access to analytics to all accounts! This is music to my ears as a social media marketer. Access to Twitter analytics for all of my accounts will allow me to better measure ROI. I am looking forward to seeing a detailed overview of which tweets receive the most engagement, this will enable me to continue tweaking my social strategies to be more effective for each individual client.
Twitter began experimenting with their analytics dashboard this summer but only verified users and advertisers had access to these tools. Now with access to Twitter analytics dashboard, everyone is able to measure the effectiveness of each tweet. The best part of the Twitter analytics? They are updated in real time!
The Twitter analytics dashboard allows users to measure:
-Impressions per tweet
-Favorites, retweets and replies
-Clicks to profile page
-Frequency and type of engagement on each tweet
Click here for access to Twitter Analytics: https://analytics.twitter.com
Twitter Analytics Help Guide: https://support.twitter.com/articles/20171990
Users must have a Twitter account that has been active for at least two weeks and is not a protected account. Tweets must also be primarily in English, French, Japanese or Spanish.
Follow Carli @WTWH_Carli