You can start calling Twitter Facebook’s twin. Twitter’s Facebook-morph started with a complete interface redesign that mirrors Facebook’s layout. Now the blue bird is starting to roll out a new mute feature. The feature will allow users to “mute” other Tweeters without unfollowing them. Simply put, if someone muted you, your tweets will no longer show up on their feed.
Mute, which is still being updated on iOS and Android devices, has two options. You can either mute people through their tweets with the more dropdown back or directly from their profile page through the gear button. Most importantly, if you are muted you will not be notified. Any mentions or retweets involved in the person who muted will not show up on their feed but will still show up on yours.
This feature is similar to Facebook’s “I don’t want to see this” feature but with a huge difference. Whereas Facebook will back off a particular page’s updates Twitter will put a halt to all tweets until the user is unmuted.
Essentially mute allows the user to create a better feed based on personal preferences. Twitter is putting more power into the hands of the user.
What’s this mean for you? Nothing if you put out good content and engage your followers. If you are worried, rethink your marketing strategy.
Mute will force you to stop many robotic habits. Brands will no longer be able to solely promote their products. Sell-only type tweets have been on the bad habit list for a long time but now there will repercussions.
Start engaging your audience more. The way in which a successful marketing strategy is measured is always changing. Currently the numbers that matter involves how much engagement your brand has. People who use social media want to feel like they are being noticed by the brands they follow. If you treat fans like people, you will build a successful following. If you don’t…MUTE.
And lastly, be interesting. In order to engage your audience, you have to capture their attention with good content. Look back previous tweets, did you have success with them? If not, rethink how you formulate a tweet. Stay on top of trends and tweet to your fans using words and topics that perk their ears. Once you catch favorite or retweet, you can start engaging them to build even more.
It’s not how many tweets you put out in any given day, it’s how interesting they are.
Be creative… Engage your audience… Have fun. Happy tweeting!
Follow Stacy on Twitter UN-muted @WTWH_Stacy