Creative Packaging

Pliny the Elder is one of the best beers currently made and I seek incessantly to find it at a local Whole Foods Market since they are the only folks in town who get it from time to time. The shipment comes in every Wednesday, so I go and beg the beer guy to save me some next time, but there is too much competition (from friends of mine no less). Besides an occasional gift, my last score was at the brewery itself where I convinced them to sell me... Read More

Twitter > Facebook? For Marketers, Yes Indeed

Facebook and Twitter are arguably the largest and most influential social media sites of the day.  As a social media markter, I use a wide variety of social media sites, and I agree that Twitter and Facebook is where I spend the majority of my time and efforts.  I do this because the first rule of marketing is, “Go where your customers are”. Seventy-eight percent of all social media traffic goes through Facebook, while Twitter is a... Read More

Digital Marketing Mixer

For two days I’ll be immersed in a seminar on search, enews and social media. This is coming via iPhone & will cover highlights as much as possible. First off – Social Media- most jam packed. Highlights on starting in social media. Key points: Start small Vision statement/ mission- (take with grain of salt) but goal and planning is key. CONTENT Simple, concrete, credible, emotional, story. Use google keywords/ search to find what people... Read More