I’ve preached and preached in previous articles that if your company hasn’t jumped on the social media marketing bandwagon, you’d better be scrambling, because you’re [...]
Read moreWhen you start a social media marketing strategy company, you put a lot of faith in your community manager that s/he knows what they [...]
Read moreRecently, a study was done of how people use social media, and the results might surprise you. Nor should they be overlooked by marketers. [...]
Read moreMarketers are constantly trying to calculate their company’s social media ROI, and there are are as many ways to look at and calculate it [...]
Read moreFacebook recently made it possible for pages to promote page posts for a fee. This feature allows pages to do a pay-per-impresson (PPM) campaign [...]
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