Iron Man Brought Our Servers Down
Apologies today for any website inconveniences, but our load balancing was not quite balancing the way we anticipated. Most sites within the network were affected for a few hours this morning, which meant some sites were down, slow or barfed on some video playback. The good news is issue was […]
More on eNews ‘Content Checking’
In an earlier post, I mentioned using the term FREE in eNews tends to throw red flags for spam filters and even flag a scam alert in Thunderbird. Turns out using the term ‘click here’, ‘buy online‘ and even ‘subscribe‘ may raise a filter. So even valid offers using these […]
Free! Blog Post
Design World uses content checking software on eDelivery, and came across a straightforward email call to action from a customer that Thunderbird flagged as a scam. The simple reason was the use of ‘free’ 3 times in the text. Simply removing the word free from the text and changing one […]
eNews Specifications
Our most common ad format for eNewsletters is referred to as a text based ad, but an image actually accommodates the text. The ad inclusion is 35-40 Words of copy with an image – jpg or gif (NO FLASH) – that is 125 x 90 pixels- and thats 125 pixels […]
Calculating CTR%
I’ve been getting a lot of questions about CTR% – Click Through Rates- and what constitutes a ‘good’ or successful rate. First to point out the way to obtain CTR% and the different ways I’ve seen the rate calculated when it comes to eNewsletters. For web metrics, its pretty straightforward. […]