Iron Man Brought Our Servers Down
Apologies today for any website inconveniences, but our load balancing was not quite balancing the way we anticipated. Most sites within the network were affected for a few hours this morning, which meant some sites were down, slow or barfed on some video playback. The good news is issue was fixed asap so people could continue to read and watch videos about “Iron Man Suit Becoming A Reality” – a big hitter today and some interesting... Read More
More on eNews 'Content Checking'
In an earlier post, I mentioned using the term FREE in eNews tends to throw red flags for spam filters and even flag a scam alert in Thunderbird. Turns out using the term ‘click here’, ‘buy online‘ and even ‘subscribe‘ may raise a filter. So even valid offers using these terms should be avoided. We even removed the term ‘subscribe’ when referring to subscription offers for Design World in print. So no... Read More
Free! Blog Post
Design World uses content checking software on eDelivery, and came across a straightforward email call to action from a customer that Thunderbird flagged as a scam. The simple reason was the use of ‘free’ 3 times in the text. Simply removing the word free from the text and changing one instance to ‘complimentary’ resolved the issue. Note that the domain, subject line and company name had nothing to do with the scam flag –... Read More
eNews Specifications
Our most common ad format for eNewsletters is referred to as a text based ad, but an image actually accommodates the text. The ad inclusion is 35-40 Words of copy with an image – jpg or gif (NO FLASH) – that is 125 x 90 pixels- and thats 125 pixels across, 90 pixels in height. The headline will be the company name or a supplied headline that should be just a few words that should appeal to a very short attention span. And of course we... Read More
Calculating CTR%
I’ve been getting a lot of questions about CTR% – Click Through Rates- and what constitutes a ‘good’ or successful rate. First to point out the way to obtain CTR% and the different ways I’ve seen the rate calculated when it comes to eNewsletters. For web metrics, its pretty straightforward. An advertiser gains 10,000 impressions, or unique page views where the ad resides. 100 people actually click on the ad, and the... Read More
