Calculating CTR%

I’ve been getting a lot of questions about CTR% – Click Through Rates- and what constitutes a ‘good’ or successful rate. First to point out the way to obtain CTR% and the different ways I’ve seen the rate calculated when it comes to eNewsletters. For web metrics, its pretty straightforward. An advertiser gains 10,000 impressions, or unique page views where the ad resides. 100 people actually click on the ad, and the... Read More