Campaign Tracking Beyond Initial Landing Page with Google Analytics. Part One – Tagging your Links

One of the things that Google Analytics does well is give site owners the ability to track visitors to their site from start to finish during a session.  However, if a visit is initiated with a click from a enewsletter or email without some special link tagging, it’s difficult if not impossible to pin point what advertising campaign brought this visitor to your site. To solve this problem you will need to add a few extra variables to the... Read More