In this Social in 60 we take a look at a few ways to spring clean your social media. First take a look at who has permissions to post on your social media outlets, whether it be employees or third-party applications. Maybe someone changed roles or no longer works at the company and should be removed from being able to post on the companies behalf.
Next take a look at your cover photos and backgrounds. If they haven’t been updated in the past year, now is a good time to update them. Another spring-cleaning tip is to make sure your brand story is still consistent with the “about” section on each page. Maybe your mission statement has changed. Along these lines you next want to dive into your success metrics to see if what has worked for you before is still working.
I’m a chronic list maker so it’s no surprise that another tip is to make use of Twitter’s list capability, Facebook’s interests list and Google+ circles. After your lists are made optimize all your social media profiles for SEO. Lastly, change all of your passwords if they haven’t been changed recently and now your profiles should be ready to go!
What other spring cleaning tips do you have? Leave a comment or tweet me at @WTWH_Heather.