When’s the last time you looked at your Google Analytics? A day, month, year, or maybe you’ve never taken a look at all? Google Analytics can help in many ways from fine tuning your website to content creation. See the big picture or the detailed data helping drive traffic to your website. By the way, if you’re not taking advantage of it, it’s FREE. For more information on getting Google Analytics for your site, click here:
Google Analytics provides users with a lot of data to search through but here are some key metrics to look at and where to go on Google Analytics to find the information:
Real Time Reporting
Real-Time > Overview
Real time reporting gives you a quick glance at what is happening on your website. If you’ve ever wondered how many people are on your website at that very second, real time reporting can give you that answer. Watching the real time reporting can be fun, but don’t forget to obtain helpful insights about the activity occurring on your website.
Mobile vs. Desktop
Audience > Mobile > Overview
There are more and more people switching from PC to mobile to browse the web everyday. If a website does not have a mobile friendly version, it results in people spending less time on the site. That means if you don’t have a mobile version of your website, it is about time that you create one. Google Analytics breaks down the numbers between mobile and desktop by sessions, bounce rate and goal conversation rate.
Acquisition > All Traffic > Channels
What channel is driving the most traffic to your website (Organic search, direct, email, social, or referral)? This section will help you determine the quality of traffic being sent by each of these channels. This could mean spending more time and money on social media and less on email.
Behavior > Site Content > All Pages
People are coming to your website to read interesting content. Google Analytics will show what content is performing best on your website. The “all pages” report will show content’s pageviews, unique pageviews, average time on page, entrances, bounce rate and page value. Use this information to create similar content that will drive similar traffic to your website.