Google is testing its augmented reality glasses

Google showed off its first venture into wearable computing, called Project Glass.

Google seems to be changing our lives in many ways and one thing that is on its testing board right now could make us feel like we’ve finally arrived in “the future”. In a New York Times article, it reported that Google is beginning to test its Augmented reality glasses called “Project Glass” openly in public.

Augmented reality is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. Until now, augmented reality has mostly been used by smart phone apps such as Borglar and Layar which show you reviews, ratings, friends’ comments about places you pass walking on the street.

So what does this mean for your social media strategy? Positive feedback and ratings are going to become vital because with the technology of augmented reality, people will be able to see in real-time what others have to say about your company. Questions like “what places are good to eat around here” and “are there any interesting shops nearby” can be answered instantly by using augmented reality technology.

And as the old adage goes, do you like what they are saying about your company on social media? If not, you better…

Google made a video (below) on how their augmented reality glasses could be used in your daily life, and I have to admit, it made “the future” seem very real.


-Lance Brown