How are engineering marketers spending their budgets in 2016?

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How does your 2016 budget compare with other engineering marketers? What campaigns will they run?  What marketing strategies are most important?

Please help us answer these questions by completing this 3-minute survey. As a thank you, we’ll enter you in a draw to win one of three $100 Amazon gift cards.  We’ll also share the survey results with you in early 2016.

 

Thanks to those of you who have already completed the survey.  Early results show a clear direction for content creation.

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In 2014, only 34% listed content creation as one of their biggest marketing challenges.  Well, that issue is only getting bigger.  In 2015 it was listed as a top challenge by 39% of marketers.  Now preliminary data indicates that 48% consider it the biggest challenge for 2016.

Do you agree with these early results? Let us know your thoughts in the survey: https://www.surveymonkey.com/r/MGVL7P7

We look forward to sharing results with you in 2016.

John

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