Updated Mechatronics Site
With the original Project Mechatronics site in conjunction with Electronic Products (a Hearst Business Media property), we started with media wiki and blog, and have since updated into a cleaner and easier to nav site. The area of mechatronics is not new, but modern control theory through innovative mechanics and […]
LinkedIn : Social Partnerships
A while back, we launched a LinkedIn Group as an informal networking group for design engineers and others. We did limit marketers and head hunters, as we wanted to foster a core community of engineers. The results since launch have been amazing really, and it proves the point that we’re […]
2008 Folio: 40
I was stoked to see Scott McCafferty and Mike Emich, my esteemed colleagues make it into the Folio:40! Well deserved for having the vision, taking the risk, and promoting high integrity among other things in launching a b-to-b media platform. WTWH and Design World made it under the category of […]
Good Online Ad Size Resource
Besides IAB – Interactive Advertising Bureau – best practices site, I came across the Morningstar Advertising Opportunities page that has a nice interface for their online ad specification. While specific to their site, its a good resource if looking for dimensions and image blanks of the actual ad size.
Welcome Pat Curran
We are pleased to be expanding our overall business and bringing Pat Curran on as business development manager. Pat will be involved in the continued growth of our online business and expanding opportunities. In addition, Pat will be assisting with ongoing custom and comprehensive sales programs. A Cleveland native, Pat […]
Stumble on the Newsvine
As we are completing the next release of Design World Online, we decided to integrate some new sharing capabilities on our articles. Email and del.icio.us bookmarks and of course RSS are stil in place, but we are pleased to add StumbleUpon which after a year of staff use, seems better […]
Expanded Relationship with TraceParts
More great news leading off the New Year – we’re pleased to announce our expanded business relationship with TraceParts. WTWH Media, LLC Expands Relationship with TraceParts www.tracepartsonline.net added to Design World Online network offerings SANTA BARBARA, Calif.–(BUSINESS WIRE)–WTWH Media, LLC today announced an expanded partnership with TraceParts, a leading global […]
Fliqz Self Serve Video
Fliqz launched a new service today. I had the opportunity to beta test this product, and I’ll give them a lot of credit for creating a great free customizable video player. This will go a long way for a lot of individuals and smaller companies. They have come a long […]
Value of Design World Online News Channel
As Marshall noted in his last post our syndication efforts are delivering big rewards for our RSS feed. In addition to the exposure, there are a number of hidden SEO benefits from our online editorial postings – 1. With every online post we try to link our pr back to […]
RSS Subscriber Reach
For the month of October 2007 DW reached a max of 96 subscribers to the DW main RSS news feed with views at 36, 258. Some highlights here on providing additional exposure for suppliers and their PR. Again this is additional exposure via RSS to our engineering audience in addition […]
eNews Specifications
Our most common ad format for eNewsletters is referred to as a text based ad, but an image actually accommodates the text. The ad inclusion is 35-40 Words of copy with an image – jpg or gif (NO FLASH) – that is 125 x 90 pixels- and thats 125 pixels […]
Video Platform Upgrade
And we’re fired up to be launching improvements to the DW video platform. Our new improved player from Fliqz sports a cleaner interface, easy embed, sharing and email features and several under the hood improvements. A great example can be found here on 3D Scanners – happens to be interesting […]
Calculating CTR%
I’ve been getting a lot of questions about CTR% – Click Through Rates- and what constitutes a ‘good’ or successful rate. First to point out the way to obtain CTR% and the different ways I’ve seen the rate calculated when it comes to eNewsletters. For web metrics, its pretty straightforward. […]
Driving traffic to www.designworldonline.com and related network offerings
One of the most frequently asked questions we receive is “what are you doing to drive traffic.” It is an interesting question because we probably have the same internal conversations that our marketing partners have in their meetings. Currently, you’ll see a couple successful efforts taking place by leveraging site […]
Great week for Design World Sites
Pleased to report that we added over 900 new online members just this past week! It was also a busy week on the eNews front with our regular online issues and specials with Protomold and MTS Sensors. Engineering resources has greatly expanded over the last few weeks and several exciting […]
Design World Cayenne Release
Its official – we are pleased to announce our Cayenne release from beta! New to the site; Engineering Resources, improved 3D Resources, numerous back-end improvements and much more in the coming months.