Updated info: Supplier Page opportunities across WTWH Media websites. Included sites: EE World Online Design World Fluid Power World Medical Design & Outsourcing Solar Power World Windpower Engineering & Development Each of these publications’ websites features customizable supplier page information giving readers the ability to find out complete information about manufacturers and suppliers. Supplier Pages […]
Flexitive Sandbox
Flexitive Tag – run through NUI javascript tag 600×250
Twitter Advertising – What $100 (might) Get You
Twitter recently rolled out what they term advertising ‘cards‘ to a broader audience and so in the name of advertising and lead generation, I decided to give it a try out. From what I have learned so far, the cards are setup like an in feed advertisement with image + headline and call to action – […]
clickTAG and Loop Limit for Flash Creative ActionScript 3
In this video tutorial I’m showing how to assign a clickTAG and loop limit to Adobe Flash creative banner / display ads under ActionScript 3. A clickTAG can be modified somewhat depending on specific ad servers, so this tutorial is for WTWH Media ad server specification, but should apply generally for most cases. What is a clickTAG? […]
Ad Tech 2012 – Display Advertising, Attribution, Enews and Analytics
This past week I attended Ad Tech 2012 in San Francisco to get a dose of tech, networking and opinion on online advertising trends & tactics. While the show overall focused on b2c, its always invaluable to see where things are trending and how might some of this apply to b2b marketers. Here are some highlights […]
clickTAG and Loop Limit Flash Tutorial
Since we all love Flash so much (please note sarcasm), it is time to write up a quick tutorial on adding a clickTAG to Flash creative. clickTAG’s like Flash in general are a source of confusion and a goodly amount of pain for many folks. A clickTAG, or simply a little piece of code must […]
Cloud Computing… pt 1… software as a service and storage.
The idea behind Cloud Computing is fairly simple; rather than making a large investment in hardware, software and the time involved in setting everything up… let someone else do it… virtually, on shared resources similar to an electricity provider. Take for example, ACT…a few years back it was the application of choice for contact management. […]
Posting Frequency
I suck. I admit it. The last time I wrote was August, and before that once in June. How could these months have passed by so fast? I could blame Twitter and the plethora of tools to broadcast snippets of wisdom or mundane garbage, but I won’t. I’ve been trying out different social media tactics using the […]
Campaign Tracking Beyond Landing Page with Google Analytics. Part Two – Segmentation
To quickly recap part one of this two part post… Google Analytics is great at showing how many visitors, page views and what content web visitors are looking at but, falls flat when trying to track paid campaigns. Paid campaigns include links from e-newsletters, paid links from other websites, and of course banner ads. Part […]
Campaign Tracking Beyond Initial Landing Page with Google Analytics. Part One – Tagging your Links
One of the things that Google Analytics does well is give site owners the ability to track visitors to their site from start to finish during a session. However, if a visit is initiated with a click from a enewsletter or email without some special link tagging, it’s difficult if not impossible to pin point […]
